American Honda Reports Sales Increases for Both Honda and Acura Brands Despite...

American Honda Reports Sales Increases for Both Honda and Acura Brands Despite Winter Chill

- American Honda posts 1.5% sales increase despite late January "polar vortex." Trucks set new Jan. record - Honda brand gains 0.8% as CR-V gains nearly 20% and Accord continues to set pace in midsize segment - Honda trucks set new January sales record, rising 2.4% - Acura brand starts 2019 with strong 9.6% January climb, with trucks gaining 18% - Acura RDX jumps 41% to set another new monthly sales record


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TORRANCE, Calif., Feb. 1, 2019 /PRNewswire-HISPANIC PR WIRE/ —

American Honda

Honda

Acura

Total

Cars

Trucks

Total

Cars

Trucks

Total

Cars

Trucks

106,139

47,401

58,738

96,375

45,224

51,598

9,764

2,624

7,140

+1.5%

-1.7%

+4.3%

+0.8%

-1%

+2.4%

+9.6%

-11.7%

+20.4%

 

American Honda today reported January sales increases for both Honda and Acura brands. The Acura RDX led gains for the company, with sales rising 41 percent to help push the Acura brand up 9.6 percent for the month.

 

Our Honda and Acura dealers delivered a strong January and have put us on course for a fast start in 2019, despite extreme weather conditions throughout much of the country during the last week of the month, said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. “While solid sales of our light-truck offerings continue, our balanced results across other segments of our business further showcase real consumer demand beyond trucks and SUVs.”

Honda

BRAND REPORT

Sales Highlights

Model Notes

Continuing sales momentum from late 2018 led the Honda brand to a new January truck sales record—a strong start for 2019 despite severe winter weather that suppressed car shopping in the last week of January. CR-V was the biggest gainer, and Accord had a strong month as well.   

  • Fresh from an all-time sales record month in December, CR-V gained a robust 19.8% on sales of 29,152.
  • Accord finished January up 6.3% continuing momentum that saw it lead the mid-size segment in retail sales over the entire second half of 2018.
  • Civic topped 21,000 units in sales to continue its dominant performance, as America’s best retail-selling sedan in 2018 begins its quest to lead the compact segment in retail sales for a 10th straight year.

Production of the new Insight in Indiana and Accord Hybrid in Ohio helped the Honda brand to all-time record production and sales of electrified vehicles in 2018.

Civic finished 2018 as America’s top retail-selling car and is the best-selling vehicle in the U.S. millennial, multicultural and first-time new vehicle buyers.

 

Acura

BRAND REPORT

Sales Highlights

Model Notes

Acura brand sales withstood the polar vortex in late January to post a 9.6% gain for the month, with RDX leading the brand with a 41% increase.

 

  • RDX continued its record sales march unabated, setting a new January benchmark with 4,172 vehicles sold for a gain of 40.9%. It was the 8th straight record sales month for RDX.
  • Acura light trucks just missed an all-time January record on sales of more than 7,100 units.
  • ILX sales were up 22.7%, just ahead of the start of the marketing campaign for Acura’s redesigned gateway model, refreshed for 2019.

Acura was the only top-5 luxury brand with positive retail gains in 2018 and carries this momentum into 2019 thanks to a strong month from RDX and ILX.

The Acura brand was born in the U.S. and with 5 out of Acura’s 6 models built in Ohio, about 99% of all Acura sales are made in America.

 

American Honda Vehicle Sales for January 2019

Month-to-Date

Year-to-Date

January 2019

January 2018

DSR** % Change

MoM % Change

January 2019

January 2018

DSR** % Change

YoY % Change

American Honda Total

106,139

104,542

1.5%

1.5%

106,139

104,542

1.5%

1.5%

Total Car Sales

47,401

48,203

-1.7%

-1.7%

47,401

48,203

-1.7%

-1.7%

Total Truck Sales

58,738

56,339

4.3%

4.3%

58,738

56,339

4.3%

4.3%

Honda

Total Car Sales

44,777

45,224

-1.0%

-1.0%

44,777

45,224

-1.0%

-1.0%

Honda

Total Truck Sales

51,598

50,410

2.4%

2.4%

51,598

50,410

2.4%

2.4%

Acura

Total Car Sales

2,624

2,979

-11.9%

-11.9%

2,624

2,979

-11.9%

-11.9%

Acura

Total Truck Sales

7,140

5,929

20.4%

20.4%

7,140

5,929

20.4%

20.4%

* Total Domestic Car Sales

37,509

42,467

-11.7%

-11.7%

37,509

42,467

-11.7%

-11.7%

Honda Division

35,004

39,622

-11.7%

-11.7%

35,004

39,622

-11.7%

-11.7%

Acura Division

2,505

2,845

-12.0%

-12.0%

2,505

2,845

-12.0%

-12.0%

* Total Domestic Truck Sales

56,486

56,339

0.3%

0.3%

56,486

56,339

0.3%

0.3%

Honda Division

49,346

50,410

-2.1%

-2.1%

49,346

50,410

-2.1%

-2.1%

Acura Division

7,140

5,929

20.4%

20.4%

7,140

5,929

20.4%

20.4%

  Total Import Car Sales

9,892

5,736

72.5%

72.5%

9,892

5,736

72.5%

72.5%

Honda Division

9,773

5,602

74.5%

74.5%

9,773

5,602

74.5%

74.5%

Acura Division

119

134

-11.2%

-11.2%

119

134

-11.2%

-11.2%

  Total Import Truck Sales

2,252

0

0.0%

0.0%

2,252

0

0.0%

0.0%

Honda Division

2,252

0

0.0%

0.0%

2,252

0

0.0%

0.0%

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

   MODEL BREAKOUT BY DIVISION

Honda Division Total

96,375

95,634

0.8%

0.8%

96,375

95,634

0.8%

0.8%

ACCORD

18,786

17,677

6.3%

6.3%

18,786

17,677

6.3%

6.3%

CIVIC

21,553

23,749

-9.2%

-9.2%

21,553

23,749

-9.2%

-9.2%

CLARITY

1,271

853

49.0%

49.0%

1,271

853

49.0%

49.0%

CR-Z

0

8

-100.0%

-100.0%

0

8

-100.0%

-100.0%

FIT

1,405

2,937

-52.2%

-52.2%

1,405

2,937

-52.2%

-52.2%

INSIGHT

1,762

0

0.0%

0.0%

1,762

0

0.0%

0.0%

CR-V

29,152

24,326

19.8%

19.8%

29,152

24,326

19.8%

19.8%

HR-V

5,974

6,259

-4.6%

-4.6%

5,974

6,259

-4.6%

-4.6%

ODYSSEY

5,828

6,100

-4.5%

-4.5%

5,828

6,100

-4.5%

-4.5%

PASSPORT

126

0

0.0%

0.0%

126

0

0.0%

0.0%

PILOT

8,556

11,619

-26.4%

-26.4%

8,556

11,619

-26.4%

-26.4%

RIDGELINE

1,962

2,106

-6.8%

-6.8%

1,962

2,106

-6.8%

-6.8%

Acura Division Total

9,764

8,908

9.6%

9.6%

9,764

8,908

9.6%

9.6%

ILX

805

656

22.7%

22.7%

805

656

22.7%

22.7%

NSX

31

34

-8.8%

-8.8%

31

34

-8.8%

-8.8%

RLX / RL

119

134

-11.2%

-11.2%

119

134

-11.2%

-11.2%

TLX

1,669

2,155

-22.6%

-22.6%

1,669

2,155

-22.6%

-22.6%

MDX

2,968

2,968

0.0%

0.0%

2,968

2,968

0.0%

0.0%

RDX

4,172

2,961

40.9%

40.9%

4,172

2,961

40.9%

40.9%

Selling Days

25

25

25

25

**** Electrified Vehicles

4,612

1,535

200.5%

200.5%

4,612

1,535

200.5%

200.5%

*    Honda and Acura vehicles are made of domestic & global sourced parts

**   Daily Selling Rate

**** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.

 

 

Photo – https://mma.prnewswire.com/media/816769/2019_Acura_RDX_A_Spec_136.jpg
PDF – https://mma.prnewswire.com/media/816788/Honda_January_2019_Sales_Release.pdf  
Logo – https://mma.prnewswire.com/media/477245/HONDALOGO_Logo.jpg

 

SOURCE American Honda Motor Co., Inc.

American Honda Reports Sales Increases for Both Honda and Acura Brands Despite Winter Chill