Amway Launches NUTRILITE® Kids MULTIPOPS™ with Video Contest

Amway Launches NUTRILITE® Kids MULTIPOPS™ with Video Contest

Daily multivitamin "pops" with flavor, offering fun way to build healthy supplement routines for children


ADA, Mich.,
Jan. 16, 2013 /PRNewswire-HISPANIC PR WIRE/ — Caution:  Nutrilite’s new
children’s vitamin may cause a “kid in a candy store” reaction with the recent
launch of its NUTRILITE® Kids MULTIPOPS™ (
) Multivitamin. Inspired by an iconic candy of the ’70s, the daily sugar-free
multivitamin features grape-flavored crystals that pop and fizz in your mouth
and contains natural ingredients void of artificial colors, flavors or
preservatives. Its unexpected combination of flavor and fun will spark amusing
responses by children that can lead to more than $50,000 in prizes as winners of
the “MULTIPOPS Video Contest.”


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Hosted by
NUTRILITE, the world’s No. 1 selling vitamins and dietary supplements brand*,
exclusively from Amway (, the video
contest calls on parents and/or guardians to capture and share their child’s
first-time trial of the product for a chance to reap the rewards. Children must
be ages four or older.


Selected by an
online popular vote, the top 10 videos will each win a $5,000 savings bond and
one-year supply of NUTRILITE Kids MULTIPOPS Multivitamin. One grand prize winner
will also receive an all-expense paid trip for a family of four to Walt Disney


may upload their videos to from December 10, 2012 to
March 11, 2013. No purchase is necessary. Official contest rules are available


MULTIPOPS Multivitamin is a fun way to ensure children receive the proper
nutrients daily. Each pouch:


  • provides 18 essential
    vitamins and minerals, with many at 100 percent or more of the recommended
    daily value for children ages four and above

  • is sugar free and
    naturally sweetened with Stevia

  • includes natural fruit
    concentrates from guava, papaya, passion fruit and pineapple and is free of
    artificial colors, flavors or preservatives


important to include a daily multivitamin as part of a healthy routine for your
child’s development. But, it can be a challenge for kids to take their vitamins
consistently,” said Amway North America Vice President of Marketing Jori Hartwig.
“MULTIPOPS will help get them excited about taking vitamins every day. It’s fun,
great tasting and good for them, too.”


MULTIPOPS Multivitamins are available exclusively through Amway Independent
Business Owners or at
. A box of 30 packets has a suggested retail
price of $29.99.



), exclusively from Amway, is the world’s No. 1 selling vitamins and dietary
supplements brand*. Amway is so committed to total quality control of its plant
concentrates from seed to tablet, it offers the only global vitamin and mineral
brand to grow, harvest, and process plants on its own certified organic farms.*
Nutrilite farms are located in California, Washington, Mexico, and Brazil.


About Amway

Amway is one
of the world’s largest direct selling businesses. Alticor Inc., parent company
of Amway, reported global sales of $10.9 billion in 2011. Founded in 1959 by
entrepreneurs Rich DeVos and Jay Van Andel, the Ada, Mich.-based company offers
consumer products and business opportunities through a network of more than 3
million distributors in more than 100 countries and territories worldwide.  For
more information and news about Amway, visit


Euromonitor International Limited;



Amway Launches NUTRILITE® Kids MULTIPOPS™ with Video Contest