Amway North America Partners with Free The Children to Bring the ‘We...

Amway North America Partners with Free The Children to Bring the ‘We Movement’ to Youth in the United States

Amway North America Joins Microsoft as Co-Title Sponsor of We Day Seattle


ADA, Mich., Dec. 13, 2012 /PRNewswire-HISPANIC PR WIRE/ — Amway, one of the world’s largest direct selling companies, and Free The Children, an international charity and educational partner, announced today a new partnership that will bring Free The Children’s signature youth empowerment event, We Day, into the U.S. for the first time. Amway North America will serve as co-title sponsor, along with Microsoft, of We Day Seattle, at Key Arena on Wednesday, March 27, 2013 featuring Former President of the Soviet Union Mikhail Gorbachev amongst many other notables, soon to be announced. Reaching hundreds of thousands of youth through inspirational events and a year-long service program, We Day has previously been held annually only in Canada.

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Founded in 1995 by 12-year-old child-rights activist Craig Kielburger, Free The Children believes in a world where all young people are free to achieve their fullest potential as agents of change.

“Free The Children started with one school, one community, looking to make a difference and today is 3,500 schools and 2 million young people stepping up to free children from the cycle of poverty and exploitation around the world,” says Craig Kielburger, co-founder, Free The Children. “This truly is the generation we’ve been waiting for. We are thrilled to bring We Day to the U.S. to continue to bring young people together and inspire them to act and provide them with the tools they need to create systemic change both at home and overseas.”

“Free The Children’s mission of inspiring children to help others aligns closely with Amway’s values,” says Tanios Viviani, Regional President of the Americas for Amway. “Amway Independent Business Owners have a strong culture of service, particularly with organizations like Easter Seals and the U.S. Dream Academy. Our global philanthropic focus has been children’s causes for the last decade, which makes Free The Children and We Day Seattle an ideal way to amplify all the good things IBOs already do.”

We Day is a stadium-sized educational event, free for students and teachers to attend thanks in part to the generous support of Amway, Microsoft and others. Students must earn their way in through service by taking one local and one global action to better the world through a year-long program called We Act. We Day features powerful messages from world leaders such as His Holiness The Dalai Lama and Sir Richard Branson, and performers including Demi Lovato and Jennifer Hudson. Access to behind-the-scenes We Day moments is available at Connect with We Day: #weday, @freethechildren @craigkielburger, or .

About Amway

Founded in 1959 by entrepreneurs Rich DeVos and Jay Van Andel, and based in Ada, Michigan, Amway offers consumer products and business opportunities through a network of more than 3 million distributors in more than 100 countries and territories worldwide. Alticor Inc., parent company of Amway, reported global sales of $10.9 billion in 2011. Through the AMWAY ONE BY ONE® CAMPAIGN FOR CHILDREN, Amway employees and Independent Business Owners have spent over 2 million hours volunteering to make life better for children around the world. For more information about Amway, visit the Amway Newsroom at . Connect with Amway at and on Twitter.

About Free The Children

Free The Children is an international charity and educational partner that has more than 1.7 million young people involved in its programs in 45 countries. The organization’s domestic programs—which includes We Day, Free The Children’s signature youth empowerment event—educate, engage and empower hundreds of thousands of youth in North America, the UK and around the world to become engaged global citizens. Its international projects have brought more than 650 schools and school rooms to youth and provided clean water and sanitation, health care and food security to more than one million people around the world, freeing children and their families from the cycle of poverty.

SOURCE Amway North America

Amway North America Partners with Free The Children to Bring the ‘We Movement’ to Youth in the United States