GLENVIEW, Ill., March 2, 2011 /PRNewswire-HISPANIC PR WIRE/ — Today 63.7 percent of all Latina mothers work outside the home. Recognizing how important it is for them to cook flavorful, interesting and easy dishes for their families, Kraft Foods provides the perfect recipe helper with its new Philadelphia Cooking Creme, an easy-to-blend creme that can be effortlessly added to existing recipes.
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Philadelphia Cooking Creme helps create fast and simple, yet interesting recipes with rich textures and distinctive flavors. It is excellent for re-energizing leftovers, which helps to ease grocery shopping and save both time and money for the family.
“Our market research shows that Hispanic mothers place a lot of importance on preparing tasty, warm and home-cooked meals for their families,” says Howard Friedman, senior vice president of marketing, Cheese and Dairy at Kraft Foods. “Philadelphia Cooking Creme makes this easy, especially during the weekday rush when mom wants to get out of the kitchen quickly to help her children with homework or pursue other interests.”
Available in four flavors including Savory Garlic, Original and Santa Fe Blend, Philadelphia Cooking Creme comes pre-seasoned, so no additional spices need to be added. It is so simple and quick to use that even inexperienced chefs can prepare appetizing dishes, from chicken and rice skillets to zesty enchiladas.
Philadelphia Cooking Creme is packaged in easy-to-open 10-ounce tubs and can be found in the cream cheese section at leading grocery stores nationwide in early 2011. For more information, visit www.cookphilly.com.
ABOUT KRAFT FOODS
Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America. Eleven of the company’s iconic brands — including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident — generate revenue of more than $1 billion annually, and 40 have been loved for more than a century. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. For more information, visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.
SOURCE Kraft Foods