Angelyne, Mary Carey and Others Sink Their Teeth into Historic Taco Debate;...

Angelyne, Mary Carey and Others Sink Their Teeth into Historic Taco Debate; Former White House Speechwriter and Funnyman Ben Stein Posts Debate Site’s First Official ‘Question of the Day’



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IRVINE, Calif.–(HISPANIC PR WIRE – BUSINESS WIRE)–October 1, 2003–Starting today, California gubernatorial hopefuls are getting grilled in the first-ever Taco Debate hosted by Taco Bell, an online forum for all candidates to express their views and reach out to voters before Election Day. Ben Stein, a former White House speechwriter and host of the Comedy Central quiz show “Win Ben Stein’s Money,” is opening the Taco Debate with its first official “Question of the Day.” More than 30 candidates have confirmed their participation to date, including Angelyne and Mary Carey. The Taco Debate site, located at http://www.tacobell.com, will be available through October 7th and promises to give Californians interaction between the interested parties and interesting candidates.

“California has had enough gray and brown, we deserve Angelyne pink and blonde,” said candidate Angelyne. “I would love to get my message across and Taco Bell is being very sweet in giving me the opportunity.”

“We are offering all candidates, especially the ones California has not yet heard from, a direct connection to their voters,” said Greg Creed, chief marketing officer, Taco Bell Corp. “Before Californians cast their votes — whether it’s in our Taco Poll or on Election Day — we encourage them to visit the debate site, pose questions and make better informed choices.”

In addition, this week’s Taco Poll places the crunchy beef taco, for Arnold Schwarzenegger, in the lead, claiming 83 percent of votes after week six of the Company’s in-store gubernatorial Taco Poll. Following up is the Grilled Stuft Burrito, representing 133 candidates, which captured 17 percent of the vote. Both Gov. Gray Davis, with the chicken soft taco, and Lt. Gov. Cruz Bustamante, with the Chalupa, received 0 percent of votes.

The Taco Poll allows Californians to visit one of more than 1,000 restaurants to “put their vote where their mouth is” for their favorite gubernatorial candidate. Customers are encouraged to “buy votes” simply by purchasing selected Taco Bell(R) menu items. A crunchy beef taco counts as a vote for Schwarzenegger, a soft chicken taco counts as a vote for not recalling Davis, a Chalupa counts as a vote for Bustamante, and a Grilled Stuft Burrito counts as a vote for the remaining 133 candidates.

The Taco Poll will run through the day before the official election. Customers can “Think Outside The Bun” and vote as many times as they like at participating restaurants throughout California.

Voters can monitor weekly results, which are tallied every Tuesday, online at http://www.tacobell.com. To ensure fairness to all candidates, product results will be calculated based on the incremental number of items sold.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE:YUM), is the nation’s leading Mexican-style quick service restaurant chain serving tacos, burritos, signature Quesadillas, Border Bowls(R), nachos, and other specialty items. Taco Bell serves more than 35 million consumers each week in more than 6,000 restaurants in the U.S. In 2002, Taco Bell generated $5.2 billion in system-wide sales. “Think Outside the Bun” and visit http://www.tacobell.com.

–30–TM/la*

CONTACT:

Taco Bell Corp.

Laurie Schalow/Sally George, 949-863-3915

or

Cohn & Wolfe

Erin Portman/Ashley Kim, 310-967-2900

Angelyne, Mary Carey and Others Sink Their Teeth into Historic Taco Debate; Former White House Speechwriter and Funnyman Ben Stein Posts Debate Site’s First Official ‘Question of the Day’