Anheuser-Busch Sponsors Chayanne’s National Tour to Benefit Hispanic Scholarship Fund

Anheuser-Busch Sponsors Chayanne’s National Tour to Benefit Hispanic Scholarship Fund

Partnership Has Provided Over 18,000 Scholarships to Latino Students in 25 Years


St. Louis, MO–(HISPANIC PR WIRE)–June 18, 2007–Anheuser-Busch, Inc., in its continued support of the Hispanic Scholarship Fund (HSF), recently sponsored a national concert tour featuring renowned entertainer and actor Chayanne. Proceeds from the concert benefited the HSF and will be used to provide college scholarships to Latino students nationwide.

“I am grateful for this opportunity to partner with Anheuser-Busch in raising funds for Latino students throughout the United States and Puerto Rico,” said Chayanne, the Grammy and Latin Grammy Award-nominated Latin singing sensation who has sold over 10 million albums worldwide. “We all need to do our part to support education and ensure a bright future for the next generation.”

In the past 25 years, Anheuser-Busch and its family of wholesalers have helped raise more than $23 million and award more than 18,000 college scholarships through the Hispanic Scholarship Fund, the nation’s largest Hispanic scholarship organization. Anheuser-Busch is one of the HSF’s largest corporate contributors and involves its distributors, retailers and consumers in fund-raising efforts.

“Anheuser-Busch has been a strong supporter of the Hispanic Scholarship Fund since our inception,” said Paul M. Ostergard, president and CEO of the Hispanic Scholarship Fund. “For the past 25 years, Anheuser-Busch has made a real commitment to the future of the Latino community through the HSF.”

In addition to underwriting the concert series, Anheuser-Busch donated one dollar ($1.00) per ticket sold to the Chayanne concerts in Miami, Los Angeles, San Jose, Houston and Chicago. The total Anheuser-Busch contribution amounted to more than $100,000 in donations to the HSF. Chayanne and Cardenas Marketing Network joined Anheuser-Busch’s fundraising efforts by matching the $1.00 contribution.

“For generations, Anheuser-Busch has been part of the Latino community, and supporting scholarship programs like the HSF has always been very important to us,” said Margarita Flores, senior director, Community Relations, Anheuser-Busch, Inc. “There is nothing more critical to developing the next generation of Latino leaders than access to higher education.”

Founded in 1975, HSF’s vision is to strengthen the country by advancing college education among Hispanic Americans. In support of its objective, HSF provides the Latino community more college scholarships and educational outreach support than any other organization in the country. HSF’s programs have reached more than 41,000 Latino students and parents last year providing valuable information on how to best plan and prepare for college.

Anheuser-Busch’s support of the Latino community dates back more than a century. The company supports approximately 400 community-based, local and national Latino organizations with contributions totaling nearly $52 million during the past two decades. Anheuser-Busch also has sponsorships in the areas of sports and entertainment that are important to the Latino community, including the Mexican National Soccer Team and Carlos Mencia. Anheuser-Busch’s efforts in the Latino community focus on values such as education, leadership development, economic empowerment, public advocacy and arts and culture. To learn more about these efforts, please visit

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Anheuser-Busch Sponsors Chayanne’s National Tour to Benefit Hispanic Scholarship Fund