St. Louis, MO–(HISPANIC PR WIRE)–December 10, 2004–While the 2004 Atlantic hurricane season is officially over, the cleanup from this year’s tropical storms that claimed numerous lives and caused devastating damage continues today. Anheuser-Busch and its family of independent wholesalers have donated $1 million to the American Red Cross as part of a nationwide program called “Operation Hurricane Relief” to continue to aid those whose lives were impacted by the storms.
The program was launched with a $500,000 donation from Anheuser-Busch and grew to $1 million through contributions from its nationwide wholesaler family. Anheuser-Busch executives presented a check to the American Red Cross Thursday at SeaWorld Orlando. All Operation Hurricane Relief funds will go toward relief efforts coordinated by the American Red Cross.
“It has been a few months since the devastating hurricanes. But to the residents of the Southeast United States this crisis is still very much alive as they continue to piece their lives back together,” said August A. Busch IV, president of Anheuser-Busch, Inc. “For more than 50 years, our company motto has been, ‘Making Friends is Our Business.’ The people who live in the Southeast are our friends, and with the support of our dedicated wholesalers, we again rendered that motto into action by raising funds to help the victims and their communities.”
“In response to the devastation created by the hurricanes, the American Red Cross mobilized a massive relief effort that includes providing emergency food, water and shelter to hundreds of thousands of people that were impacted by the storms,” says Skip Seitz, senior vice president of growth and integrated development of the American Red Cross. “Our immediate and continued response to the families affected by these hurricanes and subsequent storms is possible because of generous financial donations from corporations like Anheuser-Busch. We’re pleased to have Anheuser-Busch be a part of our disaster response team and look forward to our continued relationship.”
“Operation Hurricane Relief” was supported by regional print advertising, as well as customized point-of-sale to make consumers and shoppers aware of the effort.
To date, Anheuser-Busch, its charitable foundation and its wholesalers have donated $2.1 million to hurricane relief efforts in Florida and elsewhere. In addition, Anheuser-Busch has donated more than $615,000 by supplying more than 6 million cans of drinking water to aid the victims and rescue workers.
Helping communities cope with natural disasters has been an Anheuser-Busch tradition since 1906 when Adolphus Busch made a donation to victims of the San Francisco earthquake. Today, in addition to providing monetary support, Anheuser-Busch breweries package fresh drinking water and donate it to emergency relief organizations for distribution to those in need. In the past five years, Anheuser-Busch has donated more than 46 million cans of water to victims of natural disasters.
All American Red Cross disaster assistance is free, made possible by voluntary donations of time and money from the American people. You can help the victims of thousands of disasters across the country each year by making a financial gift to the American Red Cross Disaster Relief Fund, which enables the Red Cross to provide shelter, food, counseling and other assistance to those in need. Call 1-800-HELP NOW or 1-800-257-7575 (Spanish). Contributions to the Disaster Relief Fund may be sent to your local American Red Cross chapter or to the American Red Cross, P. O. Box 37243, Washington, DC 20013. Internet users can make a secure online contribution by visiting http://www.redcross.org.
Based in St. Louis, Anheuser-Busch Cos., Inc. is the leading U.S. brewer and holds a 50 percent share in Grupo Modelo, Mexico’s leading brewer. In a survey of 10,000 business leaders and securities analysts, Anheuser-Busch ranked first overall in quality of products and services among nearly 600 companies researched in FORTUNE magazine’s 2004 “America’s Most Admired Companies” listing. The company also is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world’s largest recycler of aluminum beverage containers. For more information, visit http://www.anheuser-busch.com.
American Red Cross