Former Senior White House Advisor Named COO of NAHREP; Latino Leader/Activist to...

Former Senior White House Advisor Named COO of NAHREP; Latino Leader/Activist to Mobilize Member Base, Lead Expansion at Hispanic Real Estate Trade Organization


San Diego, CA.,–(HISPANIC PR WIRE – BUSINESS WIRE)–Feb. 19, 2004–Moises “Moe” Vela Jr., former senior advisor of hispanic affairs to former Vice President Al Gore, has been named chief operating officer and director of marketing of the National Association of Hispanic Real Estate Professionals (NAHREP) announced Chairman Gary Acosta. Vela will mobilize the 14,000-member, non-profit trade organization and lead an expansion from its national headquarters in San Diego.

“Moe Vela brings to NAHREP a dynamic combination of leadership experience in public service, community outreach and marketing and PR,” said Acosta. “Under his direction, NAHREP will grow its member base and become a strong lobby in Washington in support of homeownership advocacy for the Latino community.”

Vela left a thriving private consulting practice to join NAHREP. His company Diverse Directions LLC, advised clients on marketing strategies, government issues and PR and media relations targeting the Hispanic community.

“I am excited about taking NAHREP to the next level as an organization,” said Vela. “Hispanic homebuyers and Hispanic real estate professionals are under represented in the marketplace. We must mobilize now and use our strength to meet the needs of Latinos, who will be the largest segment of middle-class homebuyers in the years to come.”

Prior to his stint as a consultant, Vela ran daily operations, finance, marketing, sales and PR as chief operating officer of, the first Latina-centric Web site.

His distinguished career in public service spans from the Texas House of Representatives to the U.S. Department of Agriculture and Vice President Al Gore’s office. Right out of law school, he served as legislative director to State Rep. Rene Oliveira and clerk for then State Sen. Eddice Bernice Johnson’s committee on minority and women business ownership opportunities.

In March 1993, President Clinton appointed Vela to the post of special assistant to the assistant secretary for Congressional Affairs, then assistant to the administrator of the Food Safety Inspection Service and later executive assistant to the administrator of the Agriculture Marketing Service. While at the Agriculture Department, he led the agency’s initiative to recruit Hispanics, African-Americans and Asian Americans as part of its workforce diversity program.

In 1996, Vela joined Vice President Al Gore’s staff as senior advisor and coordinator of Hispanic Affairs. He advised Gore on Hispanic issues, coordinated activities with Hispanic organizations and organized meetings and forums with Latino business leaders, elected officials and grassroots leaders across the country. Vela later became Gore’s chief financial officer and managed the vice president’s operating budget.

The 42-year-old Latino from the Rio Grande Valley in Texas is a lifelong activist in the Hispanic community. A graduate of St. Mary’s University School of Law, Vela became an activist in college as a member of the Mexican-American Law Student’s Association and the St Mary’s AIDS Policy and Advisory Council. Vela was executive director of El Centro Legal Latino and provided legal education and guidance to the Hispanic community in six southeastern states. Vela is a member of the State Bar of Texas and is Of Counsel at the law firm of Heborn & Slate in Birmingham, Ala.

He was founder and chairman of the board of the Alabama Hispanic Chamber of Commerce, served on the Alabama Red Cross Board of Directors and the Board of Neighborhood Housing Services of Greater Birmingham. Vela was also a former board member of Stand Up for Kids and an ardent volunteer for Food and Friends, a meal service for AIDS patients.

Based in San Diego, NAHREP is a non-profit trade organization with a membership of 14,000 real estate and mortgage professionals. Founded in 1999 by veteran practitioners Gary Acosta and Ernest Reyes, the organization is dedicated to increasing the rate of homeownership in the underserved Hispanic community.




Mary Mancera, 760-634-5007

Former Senior White House Advisor Named COO of NAHREP; Latino Leader/Activist to Mobilize Member Base, Lead Expansion at Hispanic Real Estate Trade Organization