Apoyo Seguro To Provide Personalized Insurance Products For Latinos

Apoyo Seguro To Provide Personalized Insurance Products For Latinos

Company Expects Immigration Reform and the Uncertainty of the Affordable Care Act to Leave Millions Uninsured


MIAMI, Aug. 6, 2013 /PRNewswire-HISPANIC PR WIRE/ — Former financial services and insurance industry executives launched Apoyo Seguro, a new provider of low cost insurance solutions for the Hispanic market, where millions of families are under-insured or un-insured. Apoyo Seguro will offer accident, supplemental health, critical illness, dental, funeral expense and simplified life products for all Hispanics including the more than 16 million uninsured Latinos and the millions more who will enter the market as a result of immigration reform and the Affordable Care Act (ACA).

“We took our decades of experience working in Mexico and Latin America and have built our company to cater to the specific needs of Latino families in the United States,” says Alberto Vilar, Apoyo Seguro founder and CEO. Vilar has more than 20 years of international experience working with MetLife and other major financial services and insurance companies. “Our research shows a significant gap in relevant insurance options for this diverse Hispanic community,” added Vilar. The company is committed to providing affordable insurance coverage from top insurers. “The members of our community work very hard to provide for their families and we want to make sure their assets have adequate protection,” Vilar added.

As Congress debates immigration reform and the Obama administration implements the Affordable Care Act, potentially five million Latinos will be left without any form of insurance coverage. In a recent survey by the Robert Wood Foundation, 69 percent of Latinos believe the ACA is confusing which may be an indication that many will remain uninsured by opting out of local exchanges. The same research concluded that 45 percent of Latinos have not had permanent and regular access to health insurance.

With a new campaign and tagline “La Cara de la Tranquilidad,” (The Face of Certainty) Apoyo Seguro will go live; launching online and on-air initiatives as well as a bilingual call center staffed by licensed agents to help consumers from across the country select the best coverage for their needs.

For more information, visit http://www.apoyoseguro.com

About Apoyo Seguro

Apoyo Seguro is a services and insurance distribution company that understands the U.S. Hispanic community, offering solutions that deliver confidence and financial peace of mind to protect families when unexpected events occur.

“Apoyo Seguro” and “La Cara de la Tranquilidad” are the trademarks and exclusive property of Apoyo Seguro LLC.


Sandra Birbragher

T 305 530-1572


Jorge Ortega

T 786-522-0163


SOURCE Apoyo Seguro

Apoyo Seguro To Provide Personalized Insurance Products For Latinos