Learn all about Hispanic Content Marketing at Portada’s Latin Content Marketing Forum...

Learn all about Hispanic Content Marketing at Portada’s Latin Content Marketing Forum on June 4th!


MIAMI, May 15, 2013 /PRNewswire-HISPANIC PR WIRE/ — 40% of marketing budgets in the U.S. are
spent on content marketing. This ratio is lower in the U.S. Hispanic market and
in Latin America. Companies that devise a solid content marketing strategy in
these markets will reap big rewards. For this reason, Portada is organizing the
Latin Content Marketing Forum in Miami’s InterContinental Hotel on June 4th. The
recently released agenda (http://www.portada-online.com/conferences/latin-content-marketing-forum/agenda/)
is packed with presentations and panels on the latest insights and best
practices in Hispanic content marketing, public relations, media and
advertising. Groundbreaking presentations will include:

  • General Mills’ best in class Hispanic Content Marketing program.
    Jennifer Leen Berglund,
    Interactive Marketing Manager – Multicultural
    Marketing, General Mills will discuss why content marketing is crucial to U.S.
    Hispanic outreach and how international corporations should use content
    to maximize their Latin market exposure.

  • Journalists in the Age of Content Marketing. Journalists and other
    content producers are at the core of content marketing. They are targeted as
    “Earned Media” by agencies and brand marketers. How can agencies and brand
    marketers work with journalists in a productive way without compromising their
    editorial integrity? Answers will be provided by Nuria Net, Managing
    Editor, Features – Digital, Fusion, Nicol Turner-Lee, President and
    CEO, NAMIC, Alberto Collazo, Ford, Communications and Emilio
    , President and Editor in Chief, Voxy.

  • Pepsi’s Hispanic Content Marketing Strategy. Javier Farfan,
    Senior Director of Cultural Branding, PepsiCo will provide key insights on how
    Pepsi integrates paid, owned and earned media. Farfan’s comprehensive
    presentation will also delve into how it caters to its English-dominant,
    bicultural, and Spanish-dominant Hispanics.

  • Technology and Content: How do they integrate? Big data, SEO,
    social media and marketing automation are hugely impacting content creation.
    Content marketing stars Herb Payan, SVP, Content Development,
    Sony Music,
    Carolina Angarita, President, Grupo Zyyei, Tom
    , Founder & CEO, Skyword and Damian Voltes, Director,
    Patagonia Ventures will answer the following questions:

    • Are content marketing technologies the big disruptors in today’s media
      and marketing scene?
    • How should media companies best address the Marketing Services
    • Is it worth investing in content marketing companies?

Portada’s Hispanic Content Marketing Forum can be attended independently or
in combination with Portada’s 5th Annual Latin American Advertising
and Media Summit (Afternoon of June 4th and June 5th )
which takes place in the same venue.

Book at the special online promotion rate for the
Latam Summit and the Latin Content Marketing Forum and get one night at the
InterContinental Hotel in Miami for free! Choose your registration option here:

Portada’s highly anticipated Latin American Advertising and Media Summit
highlights will include:

  • Nick Denton, CEO and Founder Gawker Media. Find out why everyone is
    talking about Gawker when its CEO Nick Denton sits down with Portada’s Laura
    Martinez to talk about native advertising, E-Commerce and the future of
    digital journalism. 
  • Advertising/Marketing Technologies:
    The Writing is on the Wall –
    Why data will increasingly be the king in Latin American
    advertising. Latin American marketers and media executives will
    explore how data can be used as a key asset to turn challenges into
  • Sports Marketing, Ben Jankowski, Group Head, Global Media,
    Mastercard will show how they use sports content to connect with Latin
    American audiences.

Join the Conversation at #PortadaLatin


Silver Sponsor


Sponsorship Opportunities
To inquire how you can align your brand
with these prestigious events, please call Kelley Eberhardt at (212) 685 4441 or
email her at kelley@portada-online.com.

SOURCE Portada

Learn all about Hispanic Content Marketing at Portada’s Latin Content Marketing Forum on June 4th!