Ariela Nerubay Named Vice President of Marketing and Sales for TuTv

Ariela Nerubay Named Vice President of Marketing and Sales for TuTv


LOS ANGELES, CA,–(HISPANIC PR WIRE – BUSINESS WIRE)–Dec. 2, 2003–Ariela Nerubay has been named Vice President of Marketing and Sales for TuTv, a Univision Communications Inc. (NYSE:UVN) and Grupo Televisa, S.A. (NYSE: TV; BMV: TLEVISA CPO) joint venture created to operate and distribute a suite of Spanish-language television networks for digital cable and satellite delivery in the United States. Nerubay, who will be based in Los Angeles and report to TuTv CEO Mark Feldman, will oversee all marketing, advertising and sales activities for TuTv.

“With over 10 years of experience marketing to Hispanics in Mexico and the U.S., Ariela Nerubay brings a unique combination of cable expertise, in-depth Hispanic market knowledge and creative thinking to TuTv,” says Feldman.

“We are living a very exciting time in Hispanic television, the demand for Spanish-language cable and satellite channels will only continue to increase over time. My goal is to bring high quality Spanish language entertainment to every Hispanic digital household in the U.S.” says Nerubay.

Previously, Nerubay was account supervisor at Castells & Asociados were she lead a team of three, managing all the national and regional telecommunications accounts including Comcast, Adelphia, Time Warner, Charter, Cox, The LA Cable Co-op & HBO. Before that, she was account executive at La Agencia de Orci and worked on the Allstate Insurance and Washington Mutual accounts.

Nerubay is an active member of the Cable and Telecommunications Association for Marketing and board member of CTAM’s National 2003 multicultural marketing committee.

TuTv was created in 2002 through a joint venture between Univision Communications Inc. and Televisa S.A. TuTv includes five of the most powerful network brands in the Spanish-speaking media world, including De Película, De Película Clásico, Telehit, Ritmoson and Bandamax. This collection of digital television networks produced by Televisa is already distributed and popular throughout Mexico, Latin America and Europe. Featuring classic and contemporary films, music videos that reflect the rhythms, vibrancy and passions of Hispanic communities, and wildly popular youth and lifestyle programming, the TuTv suite of networks is the premier vehicle for pay television providers to reach the fastest-growing market in America.



Brooke Morganstein

Citigate Sard Verbinnen


Ariela Nerubay Named Vice President of Marketing and Sales for TuTv