Toyota Named Corporation of the Year by Hispanic Public Relations Association

Toyota Named Corporation of the Year by Hispanic Public Relations Association


Torrance, CA–(HISPANIC PR WIRE)–September 6, 2007–The Hispanic Public Relations Association (HPRA) announces that it has named Toyota Motor Sales (TMS), U.S.A., Corporation of the Year. The award will be presented at HPRA’s annual awards and scholarship dinner, to be held in Los Angeles on October 3.

In selecting a recipient for this annual award, HPRA recognizes a corporation for a demonstrable contribution to the growing Hispanic community. In recognizing Toyota, HPRA has noted the automaker’s substantial support of programs in family literacy, student scholarships and internships, youth training programs, science teacher environmental education and international studies, Hispanic business development, procurement, and other activities.

“Hispanics have been valued customers, associates, suppliers and shareholders of Toyota throughout its 50-year history in the U.S.,” said Irv Miller, Group Vice President, Corporate Communications. “We are committed to returning the appreciation and loyalty of the Hispanic community by giving back to the communities in which we do business.”

Toyota is celebrating a half-century in the U.S. and a decade since it launched the first commercial hybrid, the popular Prius.

The HPRA Corporation of the Year Award is just one of Toyota’s latest recognitions for its efforts in diversity and inclusion. Most recently, Toyota ranked number 29 among DiversityInc.’s Top 50 Companies for Diversity for 2006, the first year that Toyota has participated in this survey. Other recent honors include:

— Among the Best Companies for Diversity by Black Enterprise,

— Induction into the Billion Dollar Roundtable, in recognition of over $1 billion in annual spending with certified ethnic and women-owned suppliers

— “Corporation of the Year” award from the National Minority Supplier Development Council (NMSDC)

— “Distinguished Supplier Diversity Award” from the Minority Business Development Agency (MBDA)

— The Hispanic Magazine Corporate 100 List

About the Hispanic Public Relations Association

HPRA was founded in 1984 as a nonprofit organization to establish a network of Hispanics employed in the public relations profession. HPRA members include public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. HPRA also grants scholarships to Hispanic students and honors notable individuals in the communications field at its annual PRemio Awards.

About Toyota Motor Sales, U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of 1,427 Toyota, Lexus and Scion dealers in 49 states. Established in 1957, and currently celebrating its Golden Anniversary in the U.S., TMS and its subsidiaries also are involved in distribution logistics, motorsports, and research and development.

Toyota Named Corporation of the Year by Hispanic Public Relations Association