AT&T Brings Fans in the U.S. the Ultimate Mexican National Soccer Team...

AT&T Brings Fans in the U.S. the Ultimate Mexican National Soccer Team Experience

Fifth-Year AT&T Relationship with the FMF and the Mexican National Soccer Team Brings Mexican Fans Closer to the 'Tricolor' with Exciting Ad and Events, Celebrating the Country's Bicentennial and 2010 World Cup Soccer Spirit


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AT&T Brings Fans in the U

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2010-04-30T13:06:00Z
2010-04-30T13:06:00Z
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DALLAS, April 30
/PRNewswire-HISPANIC PR WIRE/ — AT&T* announced today a high-impact
campaign targeting soccer fans and built around its five-year relationship with
the Mexican Soccer Federation (known as FMF or Federacion Mexicana de Futbol in
Spanish) and its sponsorship of the Mexican National Team.

 

    The campaign, themed
"Soccer, At the Highest Level" or "Futbol, al Mas Alto
Nivel" in Spanish, includes a new high-production Spanish-language commercial,
interactive AT&T fan zones at three Mexico games to be played in the U.S.
this May prior to the 2010 World Cup, as well as unique retail store events
that will give fans the opportunity to meet some of Mexico’s most popular
soccer legends, including former national team player Jorge Campos, and
Univision’s beloved sports anchor, Fernando Fiore.

 

    The "Futbol, al
Mas Alto Nivel" campaign was developed around the passion for soccer and
through exciting events and collaborations with Mexico’s leading international
soccer athletes. The new ad will run through this summer on national TV, while
the retail store events will be held at the game cities and in other key
markets.

 

    "AT&T is proud
to continue to support the FMF and the Mexican National Team. The relationship
with the FMF allows us to bring the ultimate soccer three-screen experience to
fans wherever they are. Our new TV spot entitled ‘Warriors’, makes an impactful
connection between the Mexican National Team and Mexico’s national pride and
spirit of competition," said Roberto Garcia, executive director, Hispanic
Marketing, AT&T.

 

    The new commercial was
brought to life by director Bruce Sinclair with the support of cinematographer
Guillermo Navarro — Academy Award(R) winner for his work on Pan’s Labyrinth —
and created for AT&T by The Bravo Group in Miami. The commercial is
currently airing and features Mexico’s leading soccer stars Israel Castro,
Javier "Chicharito" Hernandez, Efrain Juarez and Jonny Magallon in an
epic challenge that fuses the modern love of soccer with the country’s rich
historical traditions. The ad celebrates Mexico’s rich heritage and also helps
kick-start the excitement for festivities coming up later this year, as the
country commemorates 200 years of its independence. This high-energy ad was
filmed at Mexico City’s celebrated Churubusco Studios.

 

    Through this exciting
ad, great soccer mobile offerings and unique events at stores and stadiums;
AT&T is able to provide fans with the ultimate soccer experience this
summer. Fans attending AT&T’s FMF in-store celebrations or participating in
the AT&T fan zones at the stadium’s Futbol Fiestas, which kick off hours
prior to the games, will receive free promotional items while supplies last.
Those attending the in-store events will also have the opportunity to enter to
win tickets to the anticipated matches, play soccer-themed games and meet
Mexican soccer legends in person. 

 

 

                      

Sponsored Games / 2010 Schedule

                      

————————————

   
City       Date and Time (local)    Event and Game Venue

   

———————————————————–

   
New York   May 6, 4-6 p.m.          AT&T Retail Store Event

              
May 7, 9
p.m.            Mexico vs. Ecuador at New Meadowlands

                                       
Stadium

   

————————————————————————-

   
Chicago    May 8, 2-4 p.m.          AT&T Retail Store Event

              
May 10, 8 p.m.           Mexico vs. Senegal at Soldier Field

   

———————————————————————

   
Houston    May 12, 6-8 p.m.         AT&T Retail Store Event

              
May 13, 8
p.m.           Mexico vs. Angola at
Reliant Stadium

 

 

    AT&T has a long
tradition of bringing the most relevant Latino content to Hispanic consumers,
including music, sports, games and programming. For additional information
visit espanol.att.com, find us on Facebook at AT&T Latino (www.facebook.com/attlatino?v=wall),
or a local AT&T retail location.

    *AT&T products and
services are provided or offered by subsidiaries and affiliates of AT&T
Inc. under the AT&T brand and not by AT&T Inc.

 

    About AT&T

    AT&T Inc. (NYSE: T)
is a premier communications holding company. Its subsidiaries and affiliates —
AT&T operating companies — are the providers of AT&T services in the
United States and around the world. With a powerful array of network resources
that includes the nation’s fastest 3G network, AT&T is a leading provider
of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile
broadband, AT&T also offers the best wireless coverage worldwide, offering
the most wireless phones that work in the most countries.  It also offers advanced TV services under
the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company’s suite
of IP-based business communications services is one of the most advanced in the
world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive
are known for their leadership in local search and advertising. In 2010,
AT&T again ranked among the 50 Most Admired Companies by FORTUNE(R)
magazine. 

 

    Additional information
about AT&T Inc. and the products and services provided by AT&T subsidiaries
and affiliates is available at www.att.com.  This AT&T news release and other announcements are available
at www.att.com/newsroom and as part of an RSS feed at www.att.com/rss.
Or follow our news on Twitter at @ATTNews. Find us on Facebook at
www.Facebook.com/ATT to discover more about our consumer and wireless services
or at www.facebook.com/ATTSmallBiz to discover more about our small business
services.

 

    (C) 2010 AT&T
Intellectual Property. All rights reserved. 3G service not available in all
areas. AT&T, the AT&T logo and all other marks contained herein are
trademarks of AT&T Intellectual Property and/or AT&T affiliated
companies.

 

SOURCE  AT&T Inc.

 

AT&T Brings Fans in the U.S. the Ultimate Mexican National Soccer Team Experience