REDMOND, Wash.–(HISPANIC PR WIRE)–May 5, 2003–For the millions of Americans who have yet to take the wireless plunge, AT&T Wireless [NYSE: AWE] today introduced GoPhone, a breakthrough in the way people buy and use wireless service.
GoPhone is the only national wireless service to provide unlimited night and weekend calling, domestic long distance, and roaming – all from AT&T Wireless’ national service area — without a credit check or long-term contract. It can be purchased off-the-shelf in more than 10,000 stores nationally, including Target, 7-Eleven, CompUSA, Staples, Ritz Camera, and AT&T Wireless stores.
“We are offering a service that is unique in the marketplace. GoPhone is truly wireless for everyone, wireless made simple,” said Michael Sievert, chief marketing officer for AT&T Wireless. “Customers grab GoPhone off the shelf, activate it, and go. There are no long term-contracts and no credit checks.”
According to a recent survey by Harris Interactive, four key reasons why people do not currently use wireless service are perceived high prices, long-term contracts, credit checks, and confusing calling plans. “GoPhone will be especially appealing to these people, who are not drawn to the industry’s current crop of offers,” Sievert said.
“GoPhone is supported by an efficient business model that combines low distribution, device, and customer service costs with streamlined payment-collection methods. This means that we can offer attractive prices as we generate new sources of revenue,” Sievert concluded.
Unlike some wireless plans that require customers to proactively replenish their accounts, GoPhone automatically deducts a set fee from a customer’s preferred bank account, credit card, or debit card each month — or more often if their GoPhone account needs to be replenished before the month is out. GoPhone will even send a text message alerting the customer that their balance is running low and that a new payment will automatically be charged soon, the company said.
Customers can choose from one of four Go Phone calling plans ranging from $19.99 to $49.99 a month and receive rates as low as nine cents per minute, which are comparable to those previously available only to customers on plans requiring long-term contracts.
The GoPhone handset, with a suggested retail price of just $89.99, is a feature-rich Nokia 3590. It uses AT&T Wireless’ GSM/GPRS next-generation wireless network, which offers customers optional services such as text and e-mail messaging and the ability to access entertainment and information sites using AT&T Wireless mMode (sm) service. GoPhone customers can purchase mMode for an additional $3.99 a month, the company said.
Customers can track and manage their GoPhone accounts online or by accessing the “Account Activity” option on their GoPhone handset.
Additional information on GoPhone is available at attwireless.com/gophone or 1-888-MYmLIFE.
About AT&T Wireless
AT&T Wireless (NYSE: AWE) is the second-largest wireless carrier, based on revenues, in the United States. With 21.1 million subscribers as of March 31, 2003, and revenues of nearly $16.0 billion over the past four quarters, AT&T Wireless delivers advanced high-quality mobile wireless communications services, voice and data, to businesses and consumers, in the U.S. and internationally. For more information, please visit us at http://www.attwireless.com.
This press release contains “forward-looking statements” which are based on management’s beliefs, as well as on a number of assumptions concerning future events made by management with information that is currently available to management. Forward-looking statements may include, without limitation, management’s expectations regarding: our future financial and operating performance and financial condition; subscriber growth; industry conditions; the economics of our Go-Phone offer; and demand for our new product offerings.
Readers are cautioned not to put undue reliance on such forward-looking statements, which are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside AT&T Wireless’ control, that could cause actual results to differ materially from such statements. Without limitation these factors include: the risks associated with the implementation of our technology migration strategy, our ability to continue to reduce costs and increase the efficiency of our distribution channels, the potential competitive impact of industry consolidation or alternative technologies, competitive product offerings and, the effects generally of vigorous competition in the markets in which we operate, the risk of decreased consumer spending due to softening economic conditions, acts of terrorism, and consumer response to new service offerings.
For a more detailed description of the factors that could cause such a difference, please see AT&T Wireless’ filings with the Securities and Exchange Commission, including the information under the headings “Additional Factors That May Affect Our Business, Future Operating Results and Financial Condition” and “Forward Looking Statements” in its annual report of Form 10-K filed on March 25, 2003.