Programming Alert: Calle 13 Artist of the Month in March

Programming Alert: Calle 13 Artist of the Month in March


New York, NY–(HISPANIC PR WIRE)–February 27, 2007–MTV Tr3s is putting a spotlight on the Top Latin Grammy award winning reggaeton duo Calle 13 and their mold-breaking music throughout the month of March as the group is featured as the MTV Tr3s Artist of the Month. Calle 13 fans will get an intimate look a the group known for taking the genre of urban music to new levels by tuning into MTV Tr3s programming starting March 1.

March 1

Videologia — Residente (René Pérez Joglar) and Visitante (Eduardo José Cabra Martínez) host this half-hour special, share their video history and tell fans what inspires their musical innovation. Thursday, March 1 at 5:30PM Eastern.

Rock Dinner: Calle 13 – Imagine getting to make a home-cooked meal for Calle 13 and sharing the meal with them in your own dining room. The duo got to hang out with three fans, albeit inexperienced chefs, in Bogota, Colombia, and had a taste of patacones and aguacate, Colombian-style. In return, the group gave them a special surprise of their own – find out what it was! Thursday, March 1 at 6:00 PM Eastern.

Tr3spass – In this exclusive MTV Tr3s concert in the heart of Time Square, Calle 13 performs its first-ever duo performance of the song “Me Da Igual” with Nelly Furtado and lets loose on their hits “¡Atrévete Te, Te!” and “Se Vale To-To.” Thursday, March 1 at 6:30 PM Eastern.

March 5

Mi TRL — Don’t miss Calle 13’s visit with MTV Tr3s fans and VJs Carlos Santos and Denise Ramirez direct from Times Square on Mi TRL. Monday, March 5 at 4:30 PM EST.

March 24th and 25th

Calle 13 Weekend — Get to know Calle 13 as they host a full weekend of MTV Tr3s programming, including Videologia, Rock Dinner: Calle 13 and Tr3spass, starting March 24th at 2:00 PM Eastern.

OTHER — Viewers can log onto for a dedicated Artist of the Month page, which will include elements such as Calle 13 videos, biography, photo gallery, news, tour info and much more. — Calle 13 will be featured as Artist of the Month on URGE, complete with band interviews, celebrity playlist and promo spots on the URGE home page and Latin section.

Wireless — As Artist of the Month, additional programming featuring Calle 13 will be available on MTV Tr3s wireless carrier distribution partners.

MTV Tr3s is a multi-platform entertainment destination dedicated to superserving today’s new, discerning U.S. Latino youth whose lifestyle is rooted in the fusion of American and Latin music, cultures and languages. MTV Tr3s programming is a mix of original programming and proven performers from the extensive MTV library customized for the U.S. Latino audience. As the channel evolves, lifestyle series, news documentaries and other long-form programs that celebrate U.S. Latinos, their culture, music and artists will be developed.

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Programming Alert: Calle 13 Artist of the Month in March