Azteca América Premieres First Run Novelas in the Afternoon

Azteca América Premieres First Run Novelas in the Afternoon

Saúl Lisazo and Margarita Rosa de Francisco Join Azteca América in Mientras Haya Vida Premieres March 3rd at 3 PM/2 C


Los Angeles, CA–(HISPANIC PR WIRE – PRNewswire)–February 25, 2008–Azteca América announced today the debut of Mientras Haya Vida on Monday, March 3, 3pm/2 C. Marking the return of internationally acclaimed actors, Saúl Lisazo and Margarita Rosa de Francisco, this soap opera kicks off “Estrenos en la Tarde,” a new series of never-seen-before productions that will fill viewers’ afternoons with passion.

Directed by Epigmenio Ibarra (Argos), this original TV Azteca production is a story about love across class lines and most of all, love across moral lines. Our two main stars could not be more different: Héctor is a wealthy land developer who intents on tearing down some old houses in order to build a mall. María is a working class single mother, who lives in one of the homes in danger. Their worlds clash, but we all know the truth that opposites attract.

Paola Núñez and Andrés Palacios, the hot young couple who became a sensation in 2006, return co-starring with Tomy Dunster and Romina Gaetiani. Margarita Rosa de Francisco, the protagonist of the international hit “Café con Aroma de Mujer”, sings the moving theme song, “Ven a Morir.”

“In an effort to satisfy the multiple requests from our loyal viewers, we at Azteca América are premiering another TV Azteca telenovela made in Mexico,” said Harry Abraham-Castillo, Executive Vice President of Programming and Production. “With “Estrenos en la Tarde” or first-run novelas in the afternoon, we are making a considerable investment on our air time by scheduling primetime quality stories throughout our programming grid and making our counter programming strategy more effective.”

Azteca América is currently sending a twice-a-month newsletter with exclusive interviews, photos, trivia contests, “novela” updates, secrets and blogs written by different personalities appearing in Mientras Haya Vida. Viewers who are subscribed to “Club de Novelas” will receive alerts with up-to-date news, contests, special offers, prizes and access to discounts. To subscribe, participants can visit and click on:

Don’t miss the premiere of Mientras Haya Vida, Monday, March 3rd, 2008 at 3pm/ 2C, only on Azteca América!

About Azteca América

Azteca América is the alternative choice in broadcast television for Spanish speaking families residing in the United States. As the fastest-growing Hispanic network, Azteca América now reaches 89% of the Hispanic households in the U.S., operating in sixty-two markets nationwide. Wholly owned by Mexican broadcaster TV Azteca, S.A. de C.V, Azteca América has access to the best programming from TV Azteca’s three national networks including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with an innovative line-up of shows from international producers and distributors to ensure the finest programming to Spanish speaking viewers and unique advertising solutions to partners seeking to reach the most dynamic market in the country.

Azteca América Premieres First Run Novelas in the Afternoon