BabyCenter Gives Birth to a New Spanish Language Website, BabyCenter(R) en Español

BabyCenter Gives Birth to a New Spanish Language Website, BabyCenter(R) en Español

BabyCenter(R) en Español Empowers Latina Moms-To-Be and New Moms with Access to Articles, Tools and Resources


San Francisco, CA–(HISPANIC PR WIRE)–September 27, 2007–BabyCenter(R), the largest online resource for expectant and new parents around the world, today launched BabyCenter(R) en Español ( ) empowering Hispanic mothers with access to culturally relevant information in Spanish to help them along their journey to motherhood. With approximately one in four babies born to Hispanic mothers each year across the country(1), BabyCenter(R) en Español will provide invaluable tools and resources to this burgeoning group of Latina moms-to-be and new moms.

Building upon ten years of experience and serving more than 100 million families, BabyCenter(R) en Español offers the most compelling stage and age-based content and community available online today. When a mom-to-be or new mom registers at BabyCenter(R) en Español, her online experience is instantly tailored for her stage of pregnancy or child’s age. She also receives free, personalized e-mails with useful information and advice from BabyCenter(R) en Español’s editorial staff of real Hispanic moms.

The site is managed by Isidra Mencos, the editor-in-chief of BabyCenter(R) en Español. Mencos has more than 20 years of experience working for prestigious publications in the United States and Spain, including New Parent(TM) en español, Avanzando con tu Familia(R),

and Parenting Bebé (R).

“BabyCenter(R) en Español was conceived to deliver relevant content in Spanish geared specifically for Hispanic Moms who are online,” said Mencos. “With Hispanic birth rates in the U.S. exceeding that of the general population, we know our moms are seeking information on such topics including access to quality health care, the role of the extended family in caring for children and how to celebrate differences across diverse cultures.”

Research shows three out of four Hispanics prefer to speak Spanish at home(2) and prefer to consume their on-line content in Spanish. (3) With more than 1 million Hispanic women in the United States either pregnant and/or first time moms with children under the age of 13 months (4) BabyCenter(R) en Español arrives just in time.

BabyCenter(R) en Español features original content and will launch with more than 600 articles and tools, representing the largest launch for BabyCenter(R) to date in terms of content and features. The site is divided into several easy-to-navigate sections, including:

— Essentials (“Lo Esencial”): Featuring information ranging from pre-conception to the first stages of a child’s life and covers such topics as “Improving Your Odds of Conceiving,” “Steps for a Healthy Pregnancy,” “Caring for Your Infant” and “Introducing Your Baby to Solid Foods.” Visitors will also have access to the “Commonly Asked Questions” section featuring responses by BabyCenter(R) en Español experts.

— Your Favorites (“Lo Más Popular”): This section features top destinations on the site, such as articles on how to have a safe pregnancy and the section “Latin World” or “Mundo Latino,” which examines the most important topics facing a Hispanic mom such as, “Herbal Remedies to Avoid During Pregnancy and Breastfeeding,” “The Effect of Diabetes and Gestational Diabetes in Latinas,” “The Hispanic Family During the Birth of Your Baby,” “Advice and Traditions for Caring for Your Newborn,” “When your Family Takes Care of Baby: Tips to Keep the Peace” and “Is Ceviche Safe to Eat During Pregnancy?” Additionally, visitors will find a wealth of information and resources on how to select the right health care provider, insurance alternatives and government subsidized assistance. Since selecting a baby name is no easy feat, this section also includes a tool to help select the perfect baby name for the newest arrival to the family.

— Day to day (“Dia a dia”): Features such tools as ovulation calculators to track fertile days and a calculator that can estimate due dates, as well as a pregnancy calendar which provides daily tips to help moms-to-be along the journey to motherhood. Once the baby is born, there is even a tool to keep abreast of developmental milestones. The site also features a pregnancy weight gain calculator and a body mass index calculator.

— Bulletin Boards (“Foros”): Curious moms will also be able to post a question on any one of BabyCenter(R) en Español’s bulletin boards and receive responses from the community of mothers that can share their own experiences and advice.

Additionally, BabyCenter(R) en Español realizes the value of a mobile platform for Hispanic moms and is rolling out its first ever mobile product targeting Spanish speaking moms in the U.S. simultaneously with the site launch. By registering on BabyCenter(R) en Español, moms-to-be and new moms can access their customized information anytime, anywhere, whether they are on their mobile phones, handheld devices or online.

“BabyCenter en Español brings to life what it means to be a Latina mom,” adds Mencos. “We hope to celebrate the richness and diversity of our culture while providing our moms with invaluable information right at their fingertips.”

About BabyCenter(R)

BabyCenter, LLC operates, the largest online resource for expectant and new parents around the world. Having nurtured more than 100 million parents since its launch in 1997, The BabyCenter(R) sites attract over 6 million monthly visitors, and provide a trusted online destination for parents in Australia, Austria, Canada, China, Germany, India, Sweden, Switzerland, the United Kingdom and in Spanish for U.S. Hispanics. In the U.S., BabyCenter reaches over 78% of new and expectants moms online with its content, community and online commerce and has garnered numerous prestigious awards including 6 Webby Awards. The editors at BabyCenter(R) have also authored two guidance books, The BabyCenter(R) Essential Guide to Pregnancy and Birth and The BabyCenter(R) Essential Guide to Baby’s First Year. BabyCenter, LLC is based in San Francisco, CA and is a member of the Johnson & Johnson family of companies.

1. National Center of Health Statistics – Births: Preliminary Data for 2005. Approximately 23% of the total births in the United States are to mothers of Hispanic origin representing 982,862 babies born in 2005.

2. U.S. Census – Tres de 4 hispanos habla español en casa en EE.UU. Sept 3, 2007

3. The Y!T Study: “Conexión Cultural/Connected Culture, 2007.

4. Global Markets Information Database, CDC, 2005.

BabyCenter Gives Birth to a New Spanish Language Website, BabyCenter(R) en Español