Bank of America Extends Exclusive Bank Sponsorship of the Dallas Cowboys with...

Bank of America Extends Exclusive Bank Sponsorship of the Dallas Cowboys with New, 10-Year Agreement

Renewed sponsorship enables company to continue offering popular Dallas Cowboys Banking program to fans


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DALLAS, June 6 /PRNewswire/ — Bank of America and the Dallas Cowboys extended today their longstanding association by announcing a new multi-year sponsorship agreement, securing Bank of America’s exclusive sponsorship of the Dallas Cowboys. The 10-year agreement ensures that Bank of America will remain the Official Bank of the Dallas Cowboys and the club’s new stadium through 2019. Financial terms of the agreement were not disclosed.

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Bank of America’s association with the Dallas Cowboys dates back to 1993 when it first sponsored the storied franchise.

“For nearly two decades, Bank of America has been a strong and active partner of the Dallas Cowboys,” said Cowboys owner Jerry Jones. “We are very proud to build upon that relationship with this significant extension, which offers new and exciting ways for us to team-up and celebrate Cowboys football with customers and fans throughout the region.”

Under the new agreement which begins with the 2009 season, Bank of America will receive exclusive rights in the banking category; use of the Cowboys logo and other team marks in TV, radio, print and online advertising; stadium tickets and a corporate suite; in-stadium signage, ATMs and hospitality; a Dallas Cowboys fantasy camp for customers and clients; and extensive onsite advertising and tabling to promote the bank’s popular Dallas Cowboys Banking and Extra Points(R) rewards program.

“Our long and celebrated partnership with the Dallas Cowboys just keeps getting stronger,” said Walter Elcock, president, Bank of America Texas. “Our customers have demonstrated a real passion for the winning tradition of the Cowboys and the exemplary products and services that Bank of America has to offer. We’re proud that Cowboys football will continue to be a key part of our customers’ everyday banking experience.”

Dallas Cowboys Banking is an exclusive suite of team-branded checks, check cards and credit cards that are complemented by special rewards for fans. Dallas Cowboys Banking customers are eligible for a special benefit associated with Bank of America’s popular Keep the Change(R) savings program that automatically rounds debit card purchases up to the nearest whole dollar and transfers the difference from the customer’s checking account into their Bank of America savings account at the end of each day. Dallas Cowboys Banking customers receive 100 percent matching contributions for the first three months. Thereafter, Bank of America will reward Dallas Cowboys Banking customers by matching 10 percent of their Keep the Change savings which represents double the 5 percent match for standard Keep the Change accounts. The maximum annual total match is $250 per year.* The Extra Points rewards program lets Cowboys credit-card users earn points redeemable for game tickets, autographed memorabilia and merchandise, as well as unique experiences, including a VIP tour of Texas Stadium, a visit to a taping of the Jerry Jones TV Show, a dream trip with the Cowboys to an away game and much more.

Dallas Cowboys Banking is among Bank of America’s top-selling My Expression(TM) affinity banking products that include sport, cause-related, professional, and special interest checking and credit card products. Bank of America has been an industry leader in using affinity marketing to provide customers with financial solutions that meet their evolving needs and interests.

Bank of America

Bank of America is one of the world’s largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. The company provides unmatched convenience in the United States, serving more than 59 million consumer and small business relationships with more than 6,100 retail banking offices, nearly 18,500 ATMs and award-winning online banking with nearly 25 million active users. Bank of America is the No. 1 overall Small Business Administration (SBA) lender in the United States and the No. 1 SBA lender to minority-owned small businesses. The company serves clients in more than 150 countries and has relationships with 99 percent of the U.S. Fortune 500 companies and 83 percent of the Fortune Global 500. Bank of America Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange. Bank of America N.A. Member FDIC.

www.bankofamerica.com

*Matching funds are paid yearly after the anniversary of enrollment on accounts still open and enrolled. Bank of America will only match Keep the Change transfers on up to five checking accounts per depositor (including joint depositors) or up to five checking accounts per household, whichever is less. Eligible savings accounts include, but are not limited to, Regular Savings (or Market Rate Savings in WA and ID) that requires a minimum opening balance of $25 ($1 in WA and ID) and pays a variable Annual Percentage Yield (APY) that was 0.20% as of 6/2/08. Money Market savings accounts are also eligible. Fees may reduce earnings. The promotional matching funds will be reported to the IRS on form 1099. Patent pending.

Bank of America Extends Exclusive Bank Sponsorship of the Dallas Cowboys with New, 10-Year Agreement