Batanga’s audience continues to grow

Batanga’s audience continues to grow

comScore shows Batanga with more than 3.8 million U.S. unique visitors in DecemberBatanga Audience Study has found source of continued growth – a diverse and well-balanced audience


Miami, FL–(HISPANIC PR WIRE – PRNewswire)–January 22, 2008–Batanga, the leading media and entertainment company reaching Latinos, announced today that according to the comScore Media Metrix, they have surpassed 3.8 million unique users per month as of December 2007. comScore products and services are utilized by many of the world’s leading corporations to better understand, leverage and profit from the Web. Additionally, Batanga’s proprietary study on the demographics of Batangueros demonstrates that the Batanga audience is deeper and broader than any other Latino focused website competitor.

“We have built strong momentum in 2007 by understanding our consumer. Through our proprietary Batanga User Demographic Study we have validated what our advertisers know about our ability to reach the totality of the US Hispanic market,” said Rick Marroquin, CMO of Batanga. “Being able to reach all of the key demographics in the Hispanic market whether by language preference, age or gender is what continues to fuel our growth and helps us retain users. This is exactly the critical mass advertisers have been able to find on Batanga.”

The Batanga User Demographic Study confirmed Batanga’s targeted marketing efforts have been working. The results show a strong balance in the demographics of the users and Batanga is over-indexing in key demographic areas and buying power. The distribution of male to female is 50/50 across all demographics. Batanga exceeds the index in that 54% of Batangueros are between the ages of 18-34 versus 37% of online Hispanics.

The study further shows that 48% of Batangueros are college graduates making them the most educated of Hispanics online with the highest household incomes. Once again, Batanga beats the industry index in that 52% of Batangueros have a household income of $60,000 and over versus 44% of online Hispanics.

“We have been able to appeal to a very broad and diverse Latino population whose common interest is their passion for Latin music. In knowing that one-size does not fit all for the Latino market, we have been successful in speaking directly to our music-loving audience,” adds Rick Marroquin.

About Batanga

Batanga, the source for all things Latin music, is the leading media and entertainment company reaching Hispanics across the US. Key media platforms include: a top online Latin music and entertainment destination (, nationwide live events, and targeted Hispanic print publications. One of the top 100 fastest growing websites, with 5.5 million+ unique visitors per month, Batanga boasts the largest inventory of streaming media, with over 50,000 music stations programmed by US Hispanics, and a growing myBatanga social networking community. For more information on Batanga, please visit

Batanga’s audience continues to grow