Batanga Inks Magazine Distribution Agreement with Anderson News Company

Batanga Inks Magazine Distribution Agreement with Anderson News Company

Company's Second Major Distribution Agreement This Year Ensures Greater Availability of Batanga Magazine in Leading National Retailers


GREENSBORO, N.C.–(HISPANIC PR WIRE – BUSINESS WIRE)–June 27, 2003–Batanga (, America’s largest Latin Internet radio network and the publisher of Batanga Magazine, today announced a magazine distribution agreement with Anderson News Company, the nation’s largest magazine wholesaler and distributor of 4,700 titles to over 45,000 retail outlets in 45 states. Under the agreement, the company’s popular Batanga Magazine will now be distributed to a wide variety of U.S. retailers via Anderson’s network. This follows Batanga’s recent announcement of a distribution agreement with Source Interlink Companies, (NASDAQ:SORC).

Based in Knoxville, Tennessee, Anderson News Company controls an estimated 40% of U.S. single-copy sales. Companies in Anderson’s network include Wal-Mart, Kmart and many national drugstore and grocery store chains.

“Through our agreement with Source Interlink Companies, Batanga Magazine is now available in Barnes & Noble, Borders, B. Dalton Bookseller and Tower Records in select markets such as New York, Philadelphia, Los Angeles, Miami, Dallas and Washington DC. We fully expect our new relationship with Anderson News to have a similar impact further broadening the reach of Batanga Magazine,” said Troy McConnell, CEO of Batanga.

Batanga Magazine appeals to Hispanic youth and covers the burgeoning Latin music scene. It also incorporates opinions and thoughts from over 1,000,000 monthly U.S. Hispanic unique listeners of Batanga Internet radio.

The Batanga online and print network is considered one of the best advertising opportunities for companies trying to reach Hispanics ages 14-34. Because of Batanga’s targeted approach and high-quality content, a growing number of international companies including AOL TimeWarner, McDonald’s, Ford, Chevy, Visa, Coca-Cola, Army, Air Force,, Miller Brewing, AT&T Wireless, Kraft, Sears, United States Postal Service, HBO, Western Union, Terra Lycos and the Navy are now advertising throughout the network.

About Batanga

Batanga is the leading media company that is exclusively focused on the growing population of young Hispanics in the United States. Based in Greensboro, NC, the company is using Latin music to reach US Hispanics between 12 and 34 years old. Batanga, which is now considered one of the best advertising channels for reaching young Hispanics, sells advertising, radio services, and subscriptions. The privately held company investors include Southern Capitol Ventures, The Atlantis Group, Tri-State Investment Group and Piedmont Angel Network.




Troy McConnell, 336/510-5595

Batanga Inks Magazine Distribution Agreement with Anderson News Company