Batanga Reaches Over 3.4 Million Unique Users per Month

Batanga Reaches Over 3.4 Million Unique Users per Month

With more than 3.4 million U.S. unique visitors in November, outpaced other leading Latin content sites Univision and Yahoo! is Hitwise Top 10 Award winner


Miami, FL–(HISPANIC PR WIRE)–December 21, 2007–Batanga, the leading media and entertainment company reaching Latinos announced today that according to the comScore media metrix, they have surpassed 3.4 million unique users per month as of November 2007. The often referenced comScore products and services are utilized by many of the world’s leading corporations to better understand, leverage and profit from the rapidly evolving worldwide Web.

“We are pleased with our success and it is attributed to a company-wide approach on improving the product, improving the music, and offering the best listening experience for the consumer. This is exactly what we have been working toward. We are excited as to how quickly the consumer has responded to our offering,” said Rafael Urbina, Chairman and CEO of Batanga. “We look forward to continuing to offer Latin consumers what they need.”

Batanga’s growth is attributed to aggressive product improvements and an extensive marketing push enabled in part by the recent $30 million venture capital Batanga raised in August 2007. The funds were put to work in the areas that matter most to consumers and clients. The Batanga team made a re-investment into the brand and focused on strengthening the site technology. The look and feel of reflects a significant improvement in infrastructure to better serve consumers and advertisers. The explosive growth has been made possible due to Batanga’s commitment to targeting the totality of the US Hispanic market, with the universal passion point of Latin music.

“Our marketing efforts use a variety of levers to bring the brand to life through our online efforts, constantly bringing new and fresh features to the site and our offline efforts, like the Batanga Music Tour,” said Rick Marroquin, CMO of Batanga. “These combined solutions have helped to grow the brand and the audience.” reaches more Latinos than any other online source. Last month, was a Hitwise Top 10 Award winner for the quarter ending April – June 2007. During this period, ranked No. 10 by visits among all US websites in the Hitwise Entertainment – Radio industry.

The Hitwise US Top 10 Awards Program celebrates the most successful US websites in 160+ online industries. As Hitwise reports on the anonymous online usage and search behavior of more than 10 million US Internet users—the largest online sample of its kind—this unique awards program recognizes excellence in online performance through public popularity.

About Batanga
Batanga is a leading media and entertainment company reaching Latinos through a multiple platform approach – online entertainment destination (, social networking, nationwide live events, and targeted Hispanic publications. Batanga boasts the largest inventory of streaming (video/audio) media featuring over 20 exclusive online Latin radio stations, more than 5,000 user-programmed radio stations, and thousands of on-demand videos. For more information on Batanga, please visit

About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at and the Hitwise Data Center at

Batanga Reaches Over 3.4 Million Unique Users per Month