Bay Area Hispanic-Net Brings Latino Media and Entertainment Industry Thought Leaders Together...

Bay Area Hispanic-Net Brings Latino Media and Entertainment Industry Thought Leaders Together for the First Time

Bay Area panel of Cable, TV, and mobile experts discuss what’s hot and what’s not



ADVISORY for June 14, 6:30-9pm


Hispanic-Net will be sponsoring the first-ever media event to bring together Bay Area Latino industry thought leaders to discuss the latest trends in Latino media and entertainment. Panelists will include: Senior Executives from Univision Noticias 14, SiTV, Hewlett-Packard, SanDisk, Telephia, hi5, CloudLink and MiraThis. The panel will explore these questions:

— How are Latino consumers reacting and consuming to next generation media and content and how is it different than the past?

— How can media and entertainment companies be competitive with increasingly savvy and media hungry Latino populations across the US?

— What do Latinos want and how do they want it?

— What makes Latino consumers different when it comes to mobile, cable and advertising platforms?

– Five to 10 year what predictions could be made for Latino media and entertainment?

Media are invited to hear industry experts discuss the current and future landscape of media & entertainment for and by Latinos. Q&A to follow panel discussion. Drinks and appetizers provided by Hispanic-Net.


Thursday, June 14, 6:30pm – 9pm


Fenwick & West LLP, 801 California St., Mountain View, CA 94041. Parking is across the street and the networking and panel sessions will take place on the first floor.


According to Marketing y Medios, the year 2007 is predicted to be a record breaking year for the advertising community’s commitment of $1.5 Billion to Spanish-language TV. But, the spending toward Hispanic programming is considerably lower compared to the percentage of the population that is Hispanic. TV as a key indicator represented about one-third of the $4.3 billion in Spanish-language ad sales for 2006, compared to $3.8 billion in 2005. Programming targeting Latinos is also on the rise. Is the tide turning? Hispanic-Net, in an effort to shed light on these trends and subsequent opportunities and challenges, has put together a best in class panel of Northern California’s Latino leaders to review the current and future of Latino Media & Entertainment.

Hispanic-Net takes a proactive role towards entrepreneurialism and seeks to illuminate the business issues affecting the Latino community at-large. Hispanic-net provides forums to educate, encourage, stimulate networking opportunities, and to ultimately strengthen Hispanic Entrepreneurship on a national level. This event is co-presented by NALIP (National Association of Latino Independent Producers).

PANELISTS (confirmed):

— Carlos Montalvo, VP of Worldwide Marketing and Services, HP

— Maura Donohue, Univision Noticias 14

— Ed Leon, Senior Vice President, SiTV

— Pedro Vargas, Director, Mobile Entertainment, SanDisk

— Ramu Yalamanchi, Founder & CEO, hi5

— Richard Wood, Vice President, Telephia

— Salvador Castaneda, CIO, CloudLink

— Ralph Garvin, CEO, MiraThis

Registration / RSVP: Members of the media: free. Please email Kristan Almgren: Online Pre-registration: Hispanic-Net Members $15/ Non-members $20; Hispanic-Net Charter Members Free.

At door: Hispanic-Net Members $20/ Non-members $25. For media inquiries, please contact Kristan Almgren: (650) 814-1273.

For more information on sponsoring organizations:

About Hispanic-Net:

About Panel Moderator:

About NALIP:

Bay Area Hispanic-Net Brings Latino Media and Entertainment Industry Thought Leaders Together for the First Time