Bayer Advanced(TM) Launches New Lawn & Garden Web Site To Reach Growing...

Bayer Advanced(TM) Launches New Lawn & Garden Web Site To Reach Growing Hispanic Population



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Montvale, NJ–(HISPANIC PR WIRE)–May 12, 2004–Bayer Advanced(TM), America’s newest lawn and garden brand, has launched a Web site designed to reach the Hispanic market with important lawn and garden information. Visitors to http://www.bayeradvanced.com will have the option of clicking on a Spanish-translation link on the homepage.

“The Hispanic population is the largest minority community in the United States,” says Mark Schneid, vice-president of marketing for Bayer Advanced. “We want to be the #1 lawn and garden resource for the nearly 39 million Hispanics in this country.”

According the U.S. Census Bureau, the nation’s Hispanic population has grown faster than the population as a whole, increasing to 38.8 million based on the latest statistics. Moreover, a new survey commissioned by Bayer Advanced shows that Hispanic respondents placed more importance on lawn and garden care than the general population. In addition, Hispanic respondents further indicated they like to try new lawn and garden products.

The Bayer Advanced Hispanic Web site offers the following features:

— Detailed feature articles by Bayer Advanced Garden Expert Lance Walheim on how to grow beautiful lawns and gardens and how to prevent damage caused by pests

— Information on the West Nile Virus

— Problem solvers for your lawn, garden and home

— Master gardener section

— USDA Zone Map

— Benefits of the full line of products from Bayer Advanced Lawn(R), Bayer Advanced Garden(R) and Bayer Advanced Home(R)

— Product locator

“We have already generated a number of stories in Hispanic newspapers about the benefits of our products,” says Schneid. “The Web site launch is the second step in our program designed to reach this very important demographic. We will add additional features to our Web site throughout the year that will benefit the Hispanic market. We are also setting the stage for even bigger things in 2005. Stay tuned.”

Bayer Advanced Lawn(R), Bayer Advanced Garden(R) and Bayer Advanced Home(R) products are created by Montvale, New Jersey-based Bayer Environmental Science, a business group of Bayer CropScience LP. Bayer Advanced(TM) lawn and garden products are backed by Bayer’s ongoing commitment to developing innovative new products that provide homeowners with simple, effective solutions that help create and maintain beautiful lawns and gardens. All Bayer Advanced products carry a money-back guarantee. You can learn more about caring for your lawn and garden by visiting http://www.bayeradvanced.com or by calling 1-877-BAYERAG.

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Lori Merricks

(205) 877-9736

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(205) 877-9870

Bayer Advanced(TM) Launches New Lawn & Garden Web Site To Reach Growing Hispanic Population