Drink Up, a Cup Could Be Worth a Million Pesos at Taco...

Drink Up, a Cup Could Be Worth a Million Pesos at Taco Bell; Company Gives Customers a Chance to Win Cash Prizes Through Mountain Dew Baja Blast Promotion



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Irvine, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–April 7, 2005–Taco Bell(R) customers now have a chance to claim a Mexican treasure with their next drink order, thanks to the Company’s national beverage promotion supporting its exclusive Mountain Dew Baja Blast(TM) beverage. Thousands of cash prizes, including a grand prize of one million pesos (that’s $88,000 amigos!) will be awarded.

The “Drink a Baja Blast and you could Win a Million Pesos” Promotion is available at participating restaurants nationwide through June 15th or while supplies last and will be featured on large or X-large drinks. To play, customers must locate an alphanumeric code found on the side of their cup and enter online at http://www.DewBajaBlast.com through July 11th 6:00PM (ET). The grand prize, one million pesos (approx. $88,000. Pesos calculated as of 1/28/05), will be given to one person selected in a random drawing from among all eligible entries received.

“Taco Bell is the only place you can get Mountain Dew Baja Blast, and now the only restaurant where you can win Baja cash,” said Greg Creed, chief marketing officer. “This is another example of how Taco Bell ‘Thinks Outside of the Bun’ to give our customers great-tasting menu items and special offers that they can’t find anywhere else.”

Visit http://www.DewBajaBlast.com to view the Official Rules or see Official Rules poster in store. No purchase necessary. Internet access required. Multiple entries permitted; limit one entry per day.

Consumers can request a free game code by mail and obtain Official Game Rules by sending a self-addressed stamped envelope to be received by 6/15/05 to MDBB Game Piece, P.O. Box 4747, Young America, MN 55558-4747. Residents of VT may omit return postage. Offered only to legal U.S. residents residing in the fifty (50) United States or the District of Columbia throughout the Sweepstakes Period. Subject to and governed by the laws of the United States. Void where prohibited.

Mountain Dew Baja Blast, a Mexican-inspired tropical lime flavored soft drink, is available exclusively at participating Taco Bell restaurants nationwide. Mountain Dew Baja Blast(TM) was introduced last July exclusively at Taco Bell restaurants nationwide. Pepsi and Taco Bell worked hand-in-hand to develop the signature flavor so it appealed to the large number of Taco Bell(R) customers who regularly drink Mountain Dew. The companies conducted extensive research to ensure the name, color, and the taste complemented Taco Bell menu items and lived up to the personalities of both brands.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE:YUM), is the nation’s leading Mexican-style quick service restaurant chain serving tacos, burritos, signature Quesadillas, Border Bowls(R), nachos and other specialty items. Taco Bell serves more than 35 million consumers each week in more than 6,500 restaurants in the U.S.

“Think Outside the Bun(TM)” and visit http://www.tacobell.com.

–30–EH/la*

CONTACT:

Taco Bell Corp.

Laurie Schalow/Sally George, 949-863-3915

Drink Up, a Cup Could Be Worth a Million Pesos at Taco Bell; Company Gives Customers a Chance to Win Cash Prizes Through Mountain Dew Baja Blast Promotion