Behr Launches in Spanish

Behr Launches in Spanish

New Site Meets the Paint, Supply and Service Needs of Hispanic Professionals


SANTA ANA, Calif., Feb. 17, 2011 /PRNewswire-HISPANIC PR WIRE/ — Behr Process Corporation today introduced a new Spanish-language version of—its professional product, service and support website—to better serve its burgeoning customer base of Hispanic general contractors, remodelers, paint and wall-covering professionals, and builders.

From Behr’s “Direct to Pro(SM)” program to useful in-depth resources like Paintworld, the new site,, provides Hispanic professionals with a wide array of information, including extensive resources on BEHR interior, exterior and specialty products; business management and networking advice; useful project tips and tools; and information on a range of Behr solutions to help professionals better build their businesses.

“Behr is synonymous with delivering quality—from our professional products and business support to our engagement with customers and the community,” said Joe Richardson, senior vice president of professional products and services for Behr Process Corporation. “As such, it’s a natural next step to adapt resources, such as, to be accessible to our diverse customer base. Behr customers will now be able to browse online with greater flexibility and ease-of-use.”

Among other items, highlights of Behr’s Spanish-language site include:

– Products—An online technical library with downloadable usage guides, information on product prep and dry time, application guidelines, and clean-up and storage instructions for a variety of Behr interior and exterior products. Offerings include BEHR Premium Plus Ultra® Interior and Exterior paints and primers, specialty paints and primers, wood stains and waterproofers, faux and decorative finishes, concrete and masonry waterproofers, and more.

– Services—An overview of Behr services, including the “Direct to Pro” program that helps facilitate better business management, “Factory Tinting” services for simple and timely color matching, and “Volume Pricing” to maximize profit in a competitive economy.

– Tools—A variety of interactive tools to help professionals better educate their clients and grow their businesses. For example, Behr’s Paintworld provides in-depth resources to keep professionals up-to-date on the latest paint innovations and the value they bring to their customers.

Behr’s newly launched Spanish website is now live at For more details about Behr’s commitment to the professional community, please visit

About Behr Process Corporation

Founded in 1947, Behr Process Corporation is a trusted name in quality and durability among homeowners and professional tradesmen. As a leading manufacturer of paints, decorative finishes, primers, stains and surface preparation products, Behr is committed to setting the highest industry standards and delivering superior products that utilize the latest technological advancements for optimum performance. Behr is a subsidiary of Masco Corporation (NYSE:MAS) and is headquartered in Santa Ana, Calif.

SOURCE Behr Process Corporation

Behr Launches in Spanish