San Francisco, CA,–(HISPANIC PR WIRE)–November 24, 2003–‘Tis the season to shop! And Old Navy is inviting Hispanics to its marvelous world, where you’ll save a bundle on gifts for the whole family. This Holiday season, Old Navy is launching its first ever-advertising campaign in Spanish; with well-known Latin artists.
Old Navy’s Spanish language commercials celebrate the Hispanic culture and feature Old Navy’s great holiday assortment, highlighting its famous Performance Fleece half-zip and hooded sweatshirts. Well-known Latin artists Walter Mercado and Erik Estrada welcome customers to The Marvelous World of Old Navy and invite Hispanic families to a world of fashion that fits your pocket. These commercials debut on November 23 with a festive ambience and the special appearances of these accomplished and respected personalities. “Both Walter and Erik, are cultural icons in the Hispanic community and very much loved…they both have incredible personalities… they are a lot of fun. In short, Walter, Erik and Old Navy will bring you a “Fleece Navidad” said Jonathan Finn.
Of fashion what’s great for you…and Old Navy offers the best of fashion this season. Women and girls will love the flattering fit and contrasting colors of the half-zip pullovers ($16.50-$22.50) while men and boys will keep comfortable in our traditional fleece logo style ($19.50-$26.50). For teenagers who are always in fashion we have the Performance Fleece hooded sweatshirts ($26.50) that has a price tag that moms will appreciate. For younger girls the hooded fleece with embroidery or rhinestones are just right, while boys prefer fleece with graphics ($19.50) appropriate for outdoor activities. After all the Old Navy Performance Fleece is the best gift for the entire family.
So you won’t miss the Performance Fleece in action, check out this fun television campaign, especially created for the Hispanic market. “The commercials are as vibrant and diverse as the Hispanic community…There are all kinds of music, we have from bomba to hip-hop to mariachis; the sets are fun, colorful and festive…” says Jonathan Finn.
Old Navy makes shopping fun again! With great fashion at great prices for adults, kids, and baby, Old Navy is famous for the best in denim, graphic tees, cargos, Performance Fleece, and more. Plus, each and every week, don’t miss Old Navy’s Item of the Week, a special item at a special price. Shop for the latest looks at the lowest prices at more than 800 stores in United States and Canada, including flagships in San Francisco, Manhattan, Chicago and Seattle – or click on oldnavy.com, where you’ll find great deals for the whole family, maternity wear, an extended range of sizes, and more.
To see Old Navy’s holiday styles for the whole family, or to download print-ready graphics, visit our online pressroom – the writer’s and editor’s source for information about Old Navy and its parent company, Gap Inc. To access the site, click on: http://onlinepressroom.net/gappr/oldnavy/asp.
For more information about Old Navy, please contact 212-867-5185.
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CONTACT:
The Vidal Partnership
(212) 867-5185
