Bimbo Brings More Hispanic Flavor to the U.S. This Holiday Season

Bimbo Brings More Hispanic Flavor to the U.S. This Holiday Season



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Fort Worth, TX–(HISPANIC PR WIRE)–October 15, 2007–With more Hispanics living in the United States than ever before, Bimbo is increasing the amount of baked goods it will import for the 2007 holiday season. Authentic theme foods made in Mexico, Central and South America will be on store shelves nationwide for the next four months. Pan de Muerto, the “Day of the Dead” bread that coincides with Halloween, becomes available today, October 15, 2007.

“We have created a new design for Pan de Muerto and are particularly excited about sharing it with Mexicans this year,” said Juan Miguel Esaa, brand manager for Bimbo in the U.S.

Bimbo’s Pan de Muerto made its debut into the United States in 2005. In the last two years, the product has become a favorite among Hispanic consumers. Mexicans offer the sweet bread to deceased ancestors as part of a tradition dating back 2,500 years. This year, it will be available for approximately three weeks or until supplies last.

Hispanic consumers also report a growing demand for Christmas desserts made from their home land. As a result, Bimbo is increasing its import orders for fruit-filled Paneton which it introduced to the U.S. last year. The Christmas breads arrive November 5th and will stay for about 8 weeks. Throughout the holiday season, Bimbo will run a special promotion to thank consumers for their loyalty.

“Hispanic products will have an impressive presence in the marketplace this holiday season and Bimbo customers have played an integral role in making that happen,” said Esaa. “Consumers like our food and together we can maintain Hispanic integrity in America.”

Bimbo will end the holiday season with its Rosca de Reyes which will be on store shelves for approximately two weeks following Christmas.

About Bimbo

Bimbo is a subsidiary of Bimbo Bakeries USA. Bimbo Bakeries USA operates 13 bakeries and distributes top brands such as Mrs Baird’s, Oroweat, Thomas’, Entenmann’s, Francisco, Tia Rosa, Bimbo and Marinela. Bimbo Bakeries USA is headquartered in Fort Worth and is the U.S. Division of Mexico’s Grupo Bimbo, one of the world’s largest baking companies with over 85,900 associates and operations in 17 countries throughout the Americas, Europe and China. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO. More information about Bimbo’s full line of products can be found at http://www.bimbousa.com.

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Bimbo Brings More Hispanic Flavor to the U.S. This Holiday Season