Bimbo Introduces a New Product to U.S.

Bimbo Introduces a New Product to U.S.

Special Campaign/Recipes Help Growing Latin Community Celebrate Lent


Fort Worth, TX–(HISPANIC PR WIRE)–February 26, 2007–The Latino community is growing in the United States and Bimbo is catering to its food needs. Because most Latinos are Catholic, the Mexican-based company is introducing a new Lent product to the U.S. for a limited time. Molido Crujiente is made up of cracker crumbs that can be used to flavor seafood while Catholics abstain from meat during the current religious season.

“Molido Crujiente has been a favorite in Mexico for many years and we’re excited to finally make it available here,” said Juan Miguel Esaa, U.S. brand manager for Bimbo.

Latinos should not be surprised if the product looks different on U.S. stores shelves. It is the same Molido Crujiente as in Mexico, but instead of a bag, Bimbo has packaged it in containers similar to their traditional breadcrumbs.

Another noticeable new difference is the seasonal campaign logo on containers of Molido Crujiente as well as Bimbo’s Pan Tostados, Mantecadas, Donas Azucaradas and Conchas. “Los Encantos del Mar,” or “The Wonders of the Sea,” aims to encourage Latinos who want to recognize the Lent season. Products containing the logo will also contain a special recipe that does not include meat. Consumers can collect 10 recipes located inside containers or printed on the outside of packages. Examples include Tuna Salad Tostaditos, Choco-Cocadas, Zesty Cheese Sandwich, Crispy Apple Rounds and more.

“Bimbo has always been a company that strives to connect with its consumers,” said Esaa. “We are part of the Hispanic community in America and we recognize its needs. These recipes will help many people celebrate their religion as well as their culture at the same time.”

The special recipes as well as Molido Crujiente will be available across the country through Easter, or until supplies last.

Bimbo is a subsidiary of Bimbo Bakeries USA. Bimbo Bakeries USA operates 13 bakeries and distributes top brands such as Mrs Baird’s, Oroweat, Thomas’, Entenmann’s, Francisco, Tia Rosa, Bimbo and Marinela. They serve approximately 3,000 sales routes and have approximately 7,000 U.S. associates. Bimbo Bakeries USA is headquartered in Fort Worth and is the U.S. Division of Mexico’s Grupo Bimbo, one of the world’s largest baking companies with over 85,900 associates and operations in 17 countries throughout the Americas, Europe and China. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO. More information about Bimbo’s full line of products can be found at

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Bimbo Introduces a New Product to U.S.