Bimbo Urges Consumers to ‘Make a Flag and Show Your Spirit’ Through...

Bimbo Urges Consumers to ‘Make a Flag and Show Your Spirit’ Through Unique Soccer Promotion

Popular wristbands in three colors available inside packages of Bimbo bread


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Fort Worth, TX–(HISPANIC PR WIRE)–July 13, 2006–As the World Cup enthralls millions of viewers, Bimbo bread is helping fans show their pride. From now until the end of the tournament, popular wristbands are included inside all packages of marked Bimbo bread. Over 2.5 million bracelets come in three colors: red for passion, green for faith and white for purity. Consumers can collect all three to make the Mexican flag and show support for one of the World’s greatest soccer team.

“This promotion combines two of our passions, pleasing our customers and soccer. For the same everyday low price, you can buy your favorite Bimbo bread AND show your spirit for the Mexican national soccer team.” said Juan Esaa, Bimbo brand manager. “Collect all three wristbands to make a flag and show your spirit!”

Additionally, Jorge Campos, a symbol of Mexican soccer and one of the World’s best goalkeepers, is teaming up with Mexico’s leading baking company in this promotional program aimed to coincide with the World Cup.

Campos’ picture is featured on point-of-purchase displays throughout the U.S. during the promotional program. The displays include six-foot-tall cutouts of Campos and feature the slogan “Solo necesitas pasion.” Over a million loaves of Bimbo bread will feature new packaging showing five different images Campos, current mentor of Mexican team, relevant information and his signature. Bimbo is also releasing a new :15 and :30 second Spanish-language television spot to air on major Hispanic stations. Also, Bimbo is releasing a :60 second promotional radio spot featuring Enrique “El Perro” Bermudez, one of most well known soccer announcers among Hispanics, and Jorge Campos. This spot will air on major Hispanic radio stations across the country.

“Just as Campos’ passion made him a world class champion, Bimbo’s passion for creating the highest quality products has made us a world class leader in the baking industry,” said Esaa. “This program links our passion for our work with our customers’ passion for soccer.”

Bimbo is produced by Bimbo Bakeries USA (BBU). BBU operates 13 bakeries and distributes leading brands such as Mrs Baird’s, Oroweat, Thomas’, Entenmann’s, Tia Rosa, Francisco, Bimbo and Marinela. BBU operates approximately 3,000 sales routes and has approximately 7,000 U.S. associates. Bimbo Bakeries USA is headquartered in Fort Worth and is the U.S. Division of Mexico’s Grupo Bimbo, one of the world’s largest baking companies with over 82,000 associates and operations in 16 countries throughout the Americas, Asia and Europe. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker symbol BIMBO. More information about Bimbo’s full line of products can be found at http://www.bimbousa.com.

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in

Bimbo Urges Consumers to ‘Make a Flag and Show Your Spirit’ Through Unique Soccer Promotion