Bimbo Introduces a New Type of Product with a Special Kick

Bimbo Introduces a New Type of Product with a Special Kick



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Fort Worth, TX–(HISPANIC PR WIRE)–September 12, 2007–Most Hispanics know Bimbo for its bread and sweet goods, but now the Mexican-based company is introducing a whole new line of products to store shelves in the United States. Bimbo’s Fut Bar is breakfast bars with a futbol (soccer) theme and a nutritional kick. For the next 6 weeks (or until supplies last), boxes of Fut Bar will also contain two collectable DVDs highlighting the America team as well as some of its favorite players.

“Fut Bar has been available in Mexico, but this is the first time they’ve been sold in the U.S.,” said Juan Miguel Esaa, Bimbo USA brand manager. “We’re excited to introduce this healthy breakfast alternative to a whole new generation of Latinos.”

Fut Bar contains an excellent source of vitamins and minerals.

“We can be sure Bimbo fans will like the bars and the soccer DVDs,” said Esaa. “Our decision to team up with professional soccer was easy. Both Bimbo and soccer are symbols of Hispanic culture and we both share a commitment to healthy lifestyles.”

Also, there are three new versions of the bars: Multigrain Amaranth, Multigrain Nuts and Double Fiber Raisin. All three products are now on store shelves and initial customer reaction is very positive.

About Bimbo

Bimbo is a subsidiary of Bimbo Bakeries USA. Bimbo Bakeries USA operates 13 bakeries and distributes top brands such as Mrs Baird’s, Oroweat, Thomas’, Entenmann’s, Francisco, Tia Rosa, Bimbo and Marinela. Bimbo Bakeries USA is headquartered in Fort Worth and is the U.S. Division of Mexico’s Grupo Bimbo, one of the world’s largest baking companies with over 85,900 associates and operations in 17 countries throughout the Americas, Europe and China. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO. More information about Bimbo’s full line of products can be found at http://www.bimbousa.com.

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Bimbo Introduces a New Type of Product with a Special Kick