Bimbo Introduces New Muffins, Pound Cake and Healthy Snack Bars

Bimbo Introduces New Muffins, Pound Cake and Healthy Snack Bars

News Flavors Spice up Old Favorites


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Fort Worth, TX–(HISPANIC PR WIRE)–May 8, 2006–The Bimbo brand announces today the launch of three new products destined to become family favorites. Manthechox vanilla muffins, an addition to the already successful Bimbo muffin line, are filled with sweet delectable chocolate; Panque Marmol offers a new twist, a marble pound cake with a delicious dark swirl; while Flaxseed Bars appeal to the health conscious consumer looking for a quick pickup.

“These are great additions to already popular families of products. Consumers have grown up loving our traditional Bimbo product but we also want to offer them fresh, new flavors to spice up their taste buds. We know all three of these products are destined to become the next Bimbo classics,” said Juan Miguel Esaa, Bimbo Brand Manager for U.S.

The two-count packages of Mantechox debut in California, Arizona and Nevada this month. Panque Marmol is available nationwide immediately. Two-count and six-count twin packs of new Flaxseed Bars are also available nationwide immediately. Support for the introduction of all products incorporates engaging point of purchase materials including headers and store static clings and promotional activities. More information about Bimbo’s full line of products can be found at http://www.BimboUSA.com.

Bimbo treats are a familiar and comforting sight to millions from Mexico, Central and South America. The iconic brand has been available in the United States for close to twenty years. Known throughout the World for its superior products and high quality, Bimbo has been a staple of the Latino diet for generations.

Bimbo is a subsidiary of Bimbo Bakeries USA. Bimbo Bakeries USA operates 13 bakeries and distributes top brands such as Mrs Baird’s, Oroweat, Thomas’, Entenmann’s, Francisco, Tia Rosa, Bimbo and Marinela. They serve approximately 3,000 sales routes and have approximately 7,000 U.S. associates. Bimbo Bakeries USA is headquartered in Fort Worth and is the U.S. Division of Mexico’s Grupo Bimbo, one of the world’s largest baking companies with over 82,000 associates and operations in 15 countries throughout the Americas, Europe and China. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO.

Bimbo Introduces New Muffins, Pound Cake and Healthy Snack Bars