Bimbo Introduces the Anytime, Anywhere Bread Roll

Bimbo Introduces the Anytime, Anywhere Bread Roll

Orange Flavored Colchones Meets the Diverse Needs of Latino Families


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Fort Worth, TX–(HISPANIC PR WIRE)–May 17, 2007–Bimbo’s new orange flavored Colchones is a one-size-feeds-all bread roll. Whether Dad needs breakfast, the kids want an after school snack, or Mom is planning the dinner menu, Colchones is the perfect solution.

“Colchones meets all of the needs for a diverse Latino community in the United States,” said Juan Miguel Esaa, U.S. brand manager for Bimbo. “It fits well with any meal morning, noon and night – anytime, anywhere.”

Colchones look like traditional bread rolls, but have a delicious citrus orange flavor.

“Bimbo knows how important it is for U.S. Latinos to feel connected to their homeland,” added Esaa. “Colchones have actually been available in Mexico for many years.

Each package contains six rolls and they can be purchased wherever Bimbo products are sold.

Bimbo is a subsidiary of Bimbo Bakeries USA. Bimbo Bakeries USA operates 14 bakeries and distributes top brands such as Mrs Baird’s, Oroweat, Thomas’, Entenmann’s, Francisco, Tia Rosa, Bimbo and Marinela. They serve approximately 3,000 sales routes and have approximately 7,400 U.S. associates. Bimbo Bakeries USA is headquartered in Fort Worth and is the U.S. Division of Mexico’s Grupo Bimbo, one of the world’s largest baking companies with over 85,900 associates and operations in 17 countries throughout the Americas, Europe and Asia. The company’s stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO. More information about Bimbo’s full line of products can be found at http://www.bimbousa.com.

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Bimbo Introduces the Anytime, Anywhere Bread Roll