Bimbo Introduces ‘Dead Bread’ to USA

Bimbo Introduces ‘Dead Bread’ to USA

Mexican Americans Share Popular Desert With Ghosts


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Fort Worth, TX–(HISPANIC PR WIRE)–October 3, 2005–Cemeteries, skulls, shrines, ghostly parties and “Dead Bread.” They’re all part of the Mexican tradition called “Day of the Dead.” Now, for the first time, Bimbo has brought the celestial celebration to the United States.

Much like North America’s “Halloween,” Mexicans celebrate reunions with their deceased relatives starting the month of October thru first days of November. Observers offer ancestors special gifts in thanks for spiritual guardianship. Perhaps the most popular treat is a sweet bread called “Dead Bread.” Topped with sugar and dough in the shape of a skull and cross bones, this delicious dish is a signature offering.

While “Dead Bread” is easily found in Mexico, it is scarce in the United States. Until now Bimbo is baking more than 400,000 “Dead Breads” to sell throughout the country. As Mexico’s most popular brand of bread, it is only natural (or supernatural) that Bimbo brings this divine dessert to Mexican Americans.

Bimbo’s “Dead Bread” hits store shelves on October 3, 2005 and will be available through the holiday’s end on November 2, 2005 (or until supplies last.)

Bimbo is produced by Bimbo Bakeries USA (BBU). Bimbo Bakeries USA operates 13 bakeries and also distributes other leading brands such as Mrs Baird’s, Oroweat, Thomas’, Entenmann’s, Tia Rosa and Marinela. BBU operates approximately 3,000 sales routes and has approximately 7,000 U.S. associates. Bimbo Bakeries USA is headquartered in Fort Worth and is the U.S. Division of Mexico’s Grupo Bimbo, one of the world’s largest baking companies with over 75,000 associates and operations in 14 countries throughout the Americas and Europe. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBOA.

Bimbo Introduces ‘Dead Bread’ to USA