Black Sheep Miami Defies the Norm

Black Sheep Miami Defies the Norm

Agency Becomes the Newest Alternative in Advertising and Customer Engagement


Miami, FL–(HISPANIC PR WIRE)–May 5, 2004–Black Sheep Miami, a full-service advertising and direct marketing boutique agency for the US Hispanic market and Latin America, began operations in Miami. Black Sheep Miami launched with a roster of three clients: American Express, VOY Communications, Fernando Espuelas’ new Hispanic entertainment company, and Saf-T-Pay, a new global payment mechanism facilitating secure and speedy online purchases.

According to Fernando Espuelas, CEO of VOY, LLC, “With the launch of a new company, you trust your brand to people with the experience of success. You look for an agency that delivers strong creative backed by solid strategy. That’s what Black Sheep offered.”

Black Sheep Miami ( has two divisions: Black Sheep Communications, with a creative spin on advertising, and Black Sheep Direct, which focuses on direct marketing and customer loyalty. Black Sheep Miami offers clients a fresh, flexible and reliable approach with edgy creative, which is founded on communications strategies that engage customers. As the name states, Black Sheep Miami aims to defy the norm to help clients stand out.

“Black Sheep Miami stresses integrated communications by optimizing the most effective customer contact channels appropriate for the brand, industry or customer segment,” said Dan Austin, President of Black Sheep Miami. “The agency looks to fill a gap in Hispanic advertising, where advertisers have few options when they need cutting-edge creative, accountable advertising and direct marketing based on customer engagement.”

Four partners, each of whom has over 20 years of experience in the agency and client sides in Latin America and the USA created the company. Dan Austin, President, previously worked at DDB and Pfizer in New York and later, he headed up Marketing and Consumer Cards for American Express in Latin America. Alejandro Berbari, V.P Creative Director, was Regional Creative Director of Ogilvy & Mather and then founded his own agency, HBB. Sebastian Galbusera, Design and Interactive Creative Director, has worked in several agencies developing creative for global clients including Oracle, Hewlett Packard and Citibank. Finally, Paulo Claussen, brings years of DM, loyalty and rewards experience from American Express and Latin-ICE.

Black Sheep Miami produced an online commercial that showcases its creativeness and abilities. The commercial announces the launch of Black Sheep Miami with a humorous approach and can be viewed at



Priscilla Colon

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Amarilis Zozaya

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Black Sheep Miami Defies the Norm