Miami, FL–(HISPANIC PR WIRE)–August 29, 2007–Burger King Corp. announced today its support of Hispanic heritage and Hispanic culture with the sponsorship of several community initiatives. These initiatives, for soccer fans of all ages, have taken place across the nation as a prelude to National Youth Soccer Month. The sports events have allowed aspiring athletes to compete in MLS ¡Futbolito!TM Tournaments, participate in special community events, as well as provided VIP treatment to several hundred youth and their parents at select SuperLigaTM games.
Today marked the last event in Los Angeles and the kick-off of National Youth Soccer Month. As part of the Fifth Annual National Youth Soccer Month, numerous clinics and games are scheduled to educate the public about the joys, rewards and benefits of youth soccer. Additionally, a variety of resources are offered by community partners to encourage kids to get involved. The goals during this month are to raise awareness of youth soccer; emphasize soccer as the number one youth participation sport in America and a leading contributor to the healthy lifestyle of millions of American families; bring kids and families of all ages and all abilities together for fun, friendship and fitness; and highlight the various programs available to children interested in participating in soccer, including inner-city, special needs, recreational and elite soccer programs.
Soccer has regained popularity during recent years among athletes, not only because of the superstars that have joined the game, but also because of the sport’s positive, character-building lessons. In the Hispanic culture, soccer has always been an integral part of life. The sport strengthens teamwork skills, encourages healthy physical activity and offers athletes of all ages a sense of accomplishment whether they play for the nationally acclaimed Los Angeles Galaxy, a local team in Los Angeles, or among friends in the neighborhood.
“Burger King Corporation recognizes the importance of physical activity and team sports — like soccer — as part of a child’s ‘healthy upbringing’,” said Alexandra Galindez, director for multi-cultural marketing. “Our desire is to help young athletes further develop their soccer skills and passion for the game by providing them with unique opportunities to compete in tournaments and meet some of their sports heroes.”
BKC, through its commitment to kids, sports and the community, is bringing athletics back to youth by sponsoring several soccer initiatives in conjunction with MLS W.O.R.K.S. Throughout the year, BKC made it possible for Hispanic adult and youth teams in 14 cities to be part of the MLS ¡Futbolito! TM Tournament by sponsoring the teams’ registration fees, uniforms and other soccer gear. Additionally, BKC honored a select number of youth and their chaperones from local community organizations with BK(R) style royal VIP treatment. The young fans received special recognition at select SuperLigaTM games, reserved seating during the game, and participated in post-game meet and greet opportunities with the soccer celebrities.
“As the demographic landscape continues to grow and change, so do the needs of communities and the kids that live within them,” stated Rick Castillo, Hispanic Youth Foundation board member. Physical and economic restraints often limit the reach and development of youth and it is great to see that companies like Burger King Corporation are taking an initiative to reach out to organizations like the HYF. With the help of BKC and its resources, more opportunities are made available to local children.”
This year’s program is the latest in a series of sports and soccer initiatives sponsored by BKC as it works to strengthen its support for Hispanic cultural heritage, youth and the community. The non-stop action will continue in November with a free community-wide outdoor fan-fest in conjunction with the 2007 MLS Cup in Washington D.C.
About Burger King Corp.
The BURGER KING(R) system operates more than 11,200 restaurants in all 50 states and 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of which are family-owned operations that have been in business for decades. To learn more about Burger King Holdings Inc., please visit the company’s Web site at http://www.bk.com.
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