BURSON-MARSTELLER LAUNCHES PULSO LATINO FOR U.S. HISPANIC MARKET CLIENTS

BURSON-MARSTELLER LAUNCHES PULSO LATINO FOR U.S. HISPANIC MARKET CLIENTS

New Suite of Strategic Communications Services available for new or established clients


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MIAMI, FL–(HISPANIC PR WIRE)–Dec. 12, 2002–Burson-Marsteller, a global leader in public relations and strategic communications, has announced the launch of Pulso Latino, a suite of services developed by the firm’s U.S. Hispanic Practice and designed to help companies differentiate and grow their business within the U.S. Hispanic market. Pulso Latino provides companies with insights, strategic counsel and public relations support to help them with existing or future programs to reach the country’s fastest-growing ethnic market – a market with an estimated buying power of $580 billion.

“Our experience has shown businesses are attracted to this market’s potential, but we also know many are unsure how to address its unique demands,” said Jorge Ortega, managing director of Burson-Marsteller’s U.S. Hispanic Practice. “Pulso Latino offers clients communications alternatives they can adapt to fit specific business objectives, and gives them access to our team of bilingual and bicultural professionals, in all major U.S. Hispanic markets.”

— Monthly Monitoring: Special service that tracks competitor/industry news and issues of greatest importance to a corporation, offering exclusive access to Burson-Marsteller’s proprietary databases, research partnerships and subscriptions;

— Media Outreach: Adaptation or original development of press release into Spanish that is distributed by our staff to target media with appropriate follow-up and report;

— Ideation Sessions: Access to practice professionals and influential contacts in the Latino community, allowing corporations to brainstorm ideas and take necessary actions and

— Speaking Opportunities: Proactive research, identification and negotiation of the most relevant speaking and sponsorship opportunities within the U.S. Hispanic community.

Also included in the monthly service is a menu that allows companies to further tailor Pulso Latino to their goals or current initiatives within the market such as the development of audio and video new releases; the identification and retention of Spanish-language spokespersons; and in-depth research and briefing materials on issues of particular interest to the client.

“Whether companies are looking for ways to enhance their current efforts, or learn about this high-growth market before making a major investment in it, they will find Pulso Latino an invaluable tool,” adds Ortega.

About Burson-Marsteller’s U.S. Hispanic Practice:

The U.S. Hispanic Practice provides full service strategic communications support to clients targeting the Latino market. Its team, comprised of bilingual and bicultural professionals in each of the top Hispanic markets, understands how to develop and execute public relations campaigns by analyzing three dimensions: (1) corporate — helping clients develop a responsible commitment to the market and the issues affecting the nation’s 40 million Hispanics; (2) retail/trade — developing marketing messages and programs to help clients build their business at points of sale; and (3) grassroots — connecting clients with customers at the community or local level. The Hispanic Practice, based in Miami, also has created the Burson-Marsteller Latino Leadership & Advisory Council made up of external experts, accessible to its clients.

About Burson-Marsteller:

Burson-Marsteller, established in 1953, is a leading global public relations and communications counseling firm. It provides its clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising and other communications services. The firm’s seamless global network is designed to deliver premium, integrated services through 46 wholly-owned offices and 45 affiliate offices, together operating in 52 countries across six continents. In 1979, the firm joined the Young & Rubicam family of companies, which in October 2000 was acquired by WPP Group, one of the world’s leading communications services groups.

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CONTACT:

Burson-Marsteller

Amy Clark, 305-347-4323

BURSON-MARSTELLER LAUNCHES PULSO LATINO FOR U.S. HISPANIC MARKET CLIENTS