Burson-Marsteller’s Digital Bootcamp Teaches Executives and Officials How to Harness the Power...

Burson-Marsteller’s Digital Bootcamp Teaches Executives and Officials How to Harness the Power of Digital Communications

Seminar to show participants how the prominence of digital media in today’s communications landscape has created new opportunities and challenges for corporations, organizations, and individuals


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Guaynabo, Puerto Rico–(HISPANIC PR WIRE)–September 5, 2007– Burson-Marsteller, a leading global public relations and communications consultancy, today announced that Puerto Rico will host its first-ever Latin American Digital Bootcamp, aimed at teaching participants how the prominence of digital media in today’s communications landscape has created new opportunities and challenges for corporations, organizations, and individuals.

The Digital Bootcamp, which will be held September 27 at the Angora Convention Center in Caguas, Puerto Rico, will show participants how such digital communications tools as blogs, web 2.0, Wikipedia, social networks, podcasts/videocasts, viral marketing initiatives, corporate portals and more can be used to reach new audiences more effectively, improve bottom line, enhance corporate reputation, deal with critical issues or disseminate information.

“Brands are being dissected and amplified online, regardless of a company’s involvement or preference. By participating, and doing so in an authentic and transparent manner, organizations have a prime opportunity to influence the dialogue and ensure a fair share of voice,” explained Erin Byrne, chief digital strategist for Burson-Marsteller and co-presenter of the Digital Bootcamp.

According to Sarah Lora, market leader of Burson-Marsteller Puerto Rico, “Access to new technologies and information has changed communications in important ways: enabling people to consume, create and share information on their own terms; increasing stakeholder reliance on content from other like-minded stakeholders; and making audiences embrace integration, conversation and interaction. However, the Internet’s speed and global reach also carry risks, including the amplification and globalization of local crisis situations.”

“Ignoring the digital space these days is not only a missed opportunity, but a risk no company should expose itself to. The shift in communication is dramatically changing the way consumers expect a corporation to dialogue and interact with them,” says Felix Leander, lead digital strategist for Latin America at Burson-Marsteller

The Digital Bootcamp will be held September 27 in two sessions: one in the morning at 8 a.m. and one in the afternoon starting at 2 p.m. Groups are limited to 20 participants. For more information on how to enroll, please call 787.792.1717 or email brenda-pr.rodriguez@bm.com

About Burson-Marsteller

Burson-Marsteller (www.burson-marsteller.com), established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm’s seamless worldwide network consists of 57 wholly-owned offices and 46 affiliate offices, together operating in 59 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ: WPPGY), one of the world’s leading communications services networks.

Burson-Marsteller’s Digital Bootcamp Teaches Executives and Officials How to Harness the Power of Digital Communications