NAPERVILLE, Ill., Oct. 30 /PRNewswire-HISPANIC PR WIRE/ — As a new generation of Thanksgiving cooks emerge, Butterball(R) upgrades the Turkey Talk-Line(R) to provide expert holiday advice the way new cooks want it-online, “on demand” and on the go.
This year, talk turkey with the experts during weekly Web chats on Butterball.com, visit a revamped Web site, check out a new mobile site with easy viewing and easy-to-find turkey preparation information or sign up to receive helpful turkey text messages throughout the holiday season. Butterball is also adding three well-known mommy bloggers to the Turkey Talk-Line to share personal tips and stories with holiday cooks.
“Over the years the Turkey Talk-Line has helped families celebrate one of life’s most memorable occasions by offering bilingual assistance, answering e-mail questions and launching informative TurkeyTalk podcasts,” said Mary Clingman, director of the Butterball Turkey Talk-Line. “This holiday season, the advice Americans have trusted for years is even more accessible with turkey tips, reminders and alerts sent straight to your mobile phone, a new mobile Web site, Web chats on Butterball.com, or live expert advice at 1-800-BUTTERBALL starting Nov. 3, 2008.”
Butterball Turkey Talk-Line 2.0
Now with the following enhancements to the Turkey Talk-Line, holiday cooks can get access to Thanksgiving advice no matter where they are – at home, in the aisles of the grocery store or at the stove.
Turkey Texts: Text the word “TURKEY” to the number 36888 from your mobile phone to opt in and have tips on how much turkey to buy, thawing reminders and turkey temperature guidelines from the Butterball Turkey Talk-Line experts at your fingertips. You can also sign up at Butterball.com. Messages will be distributed weekly November 3 – December 31.* (This service is only available in English).
Chat it Up: Virtually talk turkey with the experts and have questions answered live during Web chats on Butterball.com, which are taking place November 11, 18 and 25 from 11 a.m.-1 p.m. CST. (This service is only available in English).
Butterball Bloggers: This year, joining the ranks of the seasoned home economists and turkey experts at the Turkey Talk-Line are bloggers Chris Jordan, “Notes from the Trenches”; Susan Wagner, “Friday Playdate”; Roxanna Sarmiento, “Miguelina.” Read about their first-time Thanksgiving experiences on Butterball.com, e-mail them at Talkline@Butterball.com or chat with them during live Web chats on Butterball.com. (This service is only available in English).
Tune In: Watch Butterball make its debut this fall on Bravo’s Emmy-nominated creative competition series “Top Chef,” where chef’testants will be talking — and cooking — Butterball turkey. Check out the winning recipe after the show airs on Butterball.com. (This service is only available in English).
Log On: Starting this fall Butterball.com will feature a new look and easy-to-find how-to videos, new recipes, cooking calculators and a section to upload personal Thanksgiving photos. The site will also be formatted for viewing on mobile devices.
Ways to Upgrade Your Thanksgiving
Butterball turkeys are always tender and juicy-making them a trusted part of some of life’s most memorable celebrations. Try these tips from America’s favorite brand of turkey to take your Thanksgiving meal to a whole new level.
Flavor Forecast: The Turkey Talk-Line experts predict giblets are in! Try incorporating them into a stuffing with whole grain bread, bulgur, fennel, leeks and smoked bacon for a new twist. Change up an old turkey recipe by adding trends and seasonings like citrus-and-herb-infused flavor combinations with a Dijon mustard rub.
Thermometer Technology: Purchase a digital meat thermometer — a must-have for turkey cooking in the “digital age.” The temperature gauge stays in the turkey while the digital read-out sits outside the oven. It can even be programmed to go off when the turkey has reached the correct temperature. Butterball recommends 180 degrees Fahrenheit in the deepest part of the thigh or 165 degrees Fahrenheit in the center of the stuffing.
Post It: Don’t do all the cooking yourself-potluck dinners are all the rage. E-mail a side dish sign-up sheet to guests and ask them to bring different dishes or desserts for the meal. Post the list on your personal Web site, blog or social networking page so guests can see who is bringing what.
Thawing 102: Thawing continues to be the number one question received at the Turkey Talk-Line. Butterball recommends refrigerator thawing-one day for every four pounds of turkey. If short on time, try the quick water thaw method. Submerge the turkey in its unopened wrapper in cold water and change the water frequently to help speed up the thawing process. Thaw 30 minutes for every pound of whole turkey.
For more on the latest trends and the most up-to-date Thanksgiving information, visit a revamped Butterball.com from your PC or mobile Web browser. The experts from the Butterball Turkey Talk-Line will be providing Thanksgiving advice online, on the go and answering questions live at 1-800-BUTTERBALL starting Nov. 3, 2008.
About the Butterball Turkey Talk-Line
One of the first national, toll-free consumer help lines, the original Turkey Talk-Line staff of six home economists fielded questions from 11,000 turkey-troubled Americans during its first season in November 1981. On Thanksgiving Day, the small group took hundreds of calls – with only a rolodex of notes and their own knowledge to help them answer the nation’s questions. Today, professionally-trained home economists, registered dieticians and nutritionists assist more than 100,000 callers each year in the United States and Canada during the holiday season. With 50+ staff members, the Turkey Talk-Line has the resources to answer questions from either English- or Spanish-speaking callers, as well as respond to questions via e-mail at TurkeyTalkLine@Butterball.com.
About Butterball, LLC
Butterball, LLC is the largest producer of turkey products in the United States. Headquartered in Garner, N.C., Butterball, LLC was formed in October 2006, when Carolina Turkeys acquired the Butterball brand from ConAgra Foods. The marriage of excellence in turkey production and customer service from Carolina Turkeys with the international brand recognition of Butterball resulted in undeniable benefits to consumers everywhere. Butterball, LLC employs 6,000 associates throughout its seven plant locations and corporate offices. For more information please visit http://www.Butterball.com .
SOURCE Butterball, LLC
