California Water Boards Launch Countywide Community Action Programs to Reduce Neighborhood Pollution...

California Water Boards Launch Countywide Community Action Programs to Reduce Neighborhood Pollution and Improve Los Angeles Region’s Water Quality

Erase the Waste Campaign Puts Comprehensive Neighborhood Action Kit in the Hands of Residents, Empowering Them to Make Neighborhoods Litter-Free for Families' Health and Safety


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–(HISPANIC PR WIRE – BUSINESS WIRE)–

ADVISORY for Saturday, June 5

WHAT:

California Water Boards (formerly the State Water Resources Control Board) Board Members Richard Katz and Nancy Sutley, Los Angeles City Councilmember Jack Weiss, and 300 volunteers will roll up their sleeves to clean the Los Angeles River and launch programs to educate and involve communities in the LA County Erase the Waste Storm Water Public Education Campaign. The campaign is introducing the Neighborhood Action Kit, a how-to guide of storm water pollution prevention activities, designed to help residents develop solutions to the widespread problem of pollution in their neighborhoods. The kit includes resource materials and easy-to-follow “get involved” suggestions encouraging residents to take simple actions – from adopting a local park or playground as a trash-free zone to speaking to homeowners groups and other organizations to spread the Erase the Waste message. The kit, developed in English, Spanish, Chinese, Korean and Vietnamese languages, will be distributed throughout LA County beginning this summer and will then be adapted for statewide use.

This community effort is part of a two-year, $5 million advertising and public education campaign, Erase the Waste, aimed at reducing harmful storm water pollution in Los Angeles County and engaging LA County residents to help improve the environment of the region’s coastal and inland communities.

WHEN:

Saturday, June 5, 2004 starting promptly at 9:45 a.m. This event is part of LA Works Day

WHO:

Richard Katz and Nancy Sutley, California Water Boards Members Jack Weiss, Los Angeles City Councilmember Bob Johnson, LA Works Board Co-Chair Representatives of key environmental and community organizations

WHERE:

Los Angeles River, Rattlesnake Park Fletcher Drive Bridge, Corner of Fletcher Drive and Ripple Street Los Angeles, CA 90039

Take the I-5 South towards Los Angeles, exit Fletcher Drive and turn left onto Fletcher. Parking is one block east of the event site at the corner of Ripple Street and Clearwater Street. Follow signs to the parking lot. (Thomas guide reference is 594-E3.)

VISUALS:

Approximately 300 volunteers (including families and children) cleaning up trash in the LA River that comes from adjacent

communities and affects water quality

SOURCE: California Water Boards

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CONTACT:

Rogers & Associates

Barbara Hodgson, (310) 552-4134;310-625-7394 (day-of)

or

Lori Small, (310) 552-4173; 626-318-9093 (day-of)

California Water Boards Launch Countywide Community Action Programs to Reduce Neighborhood Pollution and Improve Los Angeles Region’s Water Quality