WASHINGTON, July 11 /PRNewswire-HISPANIC PR WIRE/ — The United States Hispanic Chamber of Commerce (USHCC), the leading advocate for the more than 2.5 million Hispanic-owned businesses in the United States, is pleased to announce that Hilda Rayas will serve as Chief Operating Officer for the USHCC. Rayas brings more than 25 years of documented success in global leadership, minority business advocacy and executive level management to the USHCC.
“Rayas is truly a global executive leader whose expertise will be an invaluable asset to our organization,” said USHCC President and CEO Augustine Martinez. “As COO, Rayas’ charisma and international experience offers our organization great leadership as we continue to work toward building and strengthening the Hispanic business community in the United States and globally.”
Most recently, Rayas served as Director of the Interracial Council for Business Opportunities (ICBO) in New York. Her many professional achievements include: obtaining $8B in international consumer long distance revenue in a highly competitive Mexico market, managing budgets up to $160M and a work force of 5,000 employees, and designing and developing an integrated $135M marketing plan for Puerto Rico while strengthening client relations in a competitive Latino market. In almost ten years of working for AT&T, Rayas also navigated complex political situations in both the USA and Latin America/Caribbean resulting in the company’s entry into Spain, Colombia, Chile, Peru, Mexico, and Puerto Rico.
“The political landscape is rapidly changing and now is the time for immense progress in this arena,” said Hilda Rayas. “I am passionate and excited about the key role Hispanics will continue to play in America’s future. I am honored to be of service to this organization to help move this necessary and important agenda to the forefront of mainstream America.”
As COO of the organization, Rayas is responsible for the financial oversight and all internal operations of the organization. She will serve as Legislative liaison with Members of Congress advocating for and supporting legislation affecting small business owners, specifically Hispanic-owned. Rayas is also one of three major senior management personnel responsible for fundraising for the USHCC and the principal contact person for sponsorship and advertising opportunities for USHCC’s award winning television program, Hispanics Today.
“Rayas is a perfect example of the strong Latina leadership that is so prominent in our Hispanic business community today,” said Martinez. “Rayas joins our organization during an exciting time as we gear up for the 29th Annual Convention and Business Expo in Sacramento, California this September. I couldn’t be more confident that she will help lead and strengthen our events, programs and initiatives in order to better serve our constituents.”
Rayas was born in Ciudad Delicias, Chihuahua, Mexico and raised in El Paso, Texas. Rayas has been appointed to various leadership positions for the United States Hispanic Advocacy Association (USHAA), Hudson County Chamber of Commerce and the Hispanic B2B Committee. She is a graduate of Executive Level Education Programs including: University of Pennsylvania, University of Michigan, Dartmouth University, and Harvard University.
About the United States Hispanic Chamber of Commerce
Founded in 1979, the USHCC actively promotes the economic growth and development of Hispanic entrepreneurs and represents the interests of more than 2.5 million Hispanic-owned businesses in the United States that generate more than $388 billion annually. It also serves as the umbrella organization for 200 local Hispanic chambers in the United States, Puerto Rico, Canada, Mexico, Bolivia and Uruguay.
About Hispanics Today
Hispanics Today is an English-language television show that highlights the largest and fastest growing segment of the U.S. population — the Latino market — and their impact on American business, politics, and culture. The show reaches 84% of Hispanic television viewers in 165 markets.
About USHCC Foundation
The USHCC Foundation is committed to the purpose of giving Latino entrepreneurs alternatives for life preparation and life-long learning by developing and implementing initiatives and educational campaigns to awaken and nurture their entrepreneurial spirit. The Foundation leverages corporate and public support to ensure that existing and aspiring Latino entrepreneurs gain access and achieve success in the world of business. Please visit www.ushccfoundation.org for more information on the USHCC Foundation.
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