United States Hispanic Chamber of Commerce Welcomes Hilda Rayas, New Chief Operating...

United States Hispanic Chamber of Commerce Welcomes Hilda Rayas, New Chief Operating Officer

Rayas brings strong expertise and leadership skills to the nation's leading advocate for the Hispanic business community.


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WASHINGTON, July 25 /PRNewswire-HISPANIC PR WIRE/ — The United States Hispanic Chamber of Commerce (USHCC), the leading advocate for the more than 2.5 million Hispanic-owned businesses in the United States, is pleased to announce that Hilda Rayas will serve as Chief Operating Officer (COO) for the organization. Rayas brings to the USHCC more than 25 years of documented success in global leadership, minority business advocacy and executive level management.

“We are very pleased to have Hilda join our team,” said USHCC Chairman David C. Lizárraga. “Her wide ranging experience with organizational management, strategic planning, and oversight, along with her deep commitment to the Hispanic community will be an exceptional asset to our organization. She will play a vital role as we continue to refine the focus of our organization, strengthen our structure, and develop exciting new partnerships.”

Most recently, Rayas served as Director of the Interracial Council for Business Opportunities (ICBO) in New York. Prior to that, she was the Vice President of Sales and Community Outreach for the New Jersey-based Liberty Science Center, where she managed organizational objectives ranging from revenue generation to streamlining operations.

Her many professional achievements include: obtaining $8B in international consumer long distance revenue in a highly competitive Mexico market, managing budgets of up to $160M and a work force of 5,000 employees, and designing and developing an integrated $135M marketing plan for Puerto Rico while strengthening client relations in a competitive Latino market. In almost ten years of working for AT&T, Rayas also navigated complex political situations in both the USA and Latin America/Caribbean resulting in the company’s entry into Spain, Colombia, Chile, Peru, Mexico, and Puerto Rico.

“Rayas is a perfect example of the strong Latina leadership that is so prominent in our Hispanic business community today,” Lizáarraga continued. “She joins our organization during an exciting time as we gear up for the 29th Annual Convention and Business Expo in Sacramento, California, this September. I couldn’t be more confident that she will help lead and strengthen our events, programs and initiatives in order to better serve our constituents.”

“The political landscape is rapidly changing and now is the time for immense progress in this arena,” said Hilda Rayas. “I am passionate and excited about the key role Hispanics will continue to play in America’s future. I am honored to be of service to this organization to help move this necessary and important agenda to the forefront of mainstream America.”

As COO of the organization, Rayas will have dual responsibility for the financial management and all internal operations of the Chamber as well as oversight of the US Hispanic Chamber of Commerce Foundation.

Rayas was born in Ciudad Delicias, Chihuahua, Mexico, and raised in El Paso, Texas. Rayas has been appointed to various leadership positions for the United States Hispanic Advocacy Association (USHAA), Hudson County Chamber of Commerce and the Hispanic B2B Committee. She is a graduate of numerous Executive Level Education Programs including: University of Pennsylvania, University of Michigan, Dartmouth University, and Harvard University.

About the United States Hispanic Chamber of Commerce

Founded in 1979, the USHCC actively promotes the economic growth and development of Hispanic entrepreneurs and represents the interests of more than 2.5 million Hispanic-owned businesses in the United States that generate nearly $400 billion annually. It also serves as the umbrella organization for 200 local Hispanic chambers in the United States, Puerto Rico, Canada, Mexico, Bolivia and Uruguay.

About Hispanics Today

Hispanics Today is an English-language television show that highlights the largest and fastest growing segment of the U.S. population – the Latino market – and their impact on American business, politics, and culture. The show reaches 84% of Hispanic television viewers in 165 markets.

About USHCC Foundation

The USHCC Foundation is committed to the purpose of giving Latino entrepreneurs alternatives for life preparation and life-long learning by developing and implementing initiatives and educational campaigns to awaken and nurture their entrepreneurial spirit. The Foundation leverages corporate and public support to ensure that existing and aspiring Latino entrepreneurs gain access and achieve success in the world of business. Please visit http://www.ushccfoundation.org for more information on the USHCC Foundation.

United States Hispanic Chamber of Commerce Welcomes Hilda Rayas, New Chief Operating Officer