OMAHA, Neb., May 15, 2013 /PRNewswire-HISPANIC PR WIRE/ — Union Pacific
Railroad today announced a billboard campaign aimed at encouraging drivers and
pedestrians to cross tracks only at approved railroad crossings.
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At the center of the campaign are billboards that include important safety
tips such as “Always expect a train,” “Trains travel 41 feet in the blink of an
eye. Look again.” and “Some shortcuts cut your life short.” The campaign also
features Spanish-language billboards with the phrase “Cuidado con el tren,” (Use
caution around trains).
These messages will be displayed on billboards during the next six months in
- San Antonio
- Ennis, Texas
- Laredo, Texas
- Lufkin, Texas
- Midland, Texas
- Odessa, Texas
- El Paso, Texas
- Plaquemine, La.
- Fresno, Calif.
- Minneapolis/St. Paul
“The safety of our employees and the communities in which we live and work is
our No. 1 priority,” said Lance Fritz, Union Pacific executive vice
president-Operations. “Engaging people with these billboards will support our
broad public outreach and education activities as we strive to foster safe
behaviors and safe communities.”
The billboards will raise awareness that a train could be using the railroad
tracks at any time and to always approach them with caution. Union Pacific
encourages drivers and pedestrians to follow all laws regarding grade crossings
and railroad safety.
In addition to the billboard campaign, Union Pacific’s UP CARES initiative
promotes pedestrian and driver safety through a variety of outreach channels:
- Grade crossing education and enforcement, during which motorists
violating rail crossing signage and laws are educated about the dangers of
such actions. Related “positive enforcement” initiatives reward drivers who
operate safely at grade crossings.
- Safety trains, hosting local law enforcement, media and public
officials and providing them the opportunity to ride in the locomotive cab
and see traffic violations from a locomotive engineer’s point of view. This
also allows Union Pacific to connect with community leaders and help them
better understand the railroad’s safety focus.
- Communication blitzes, which educate the public via community
events, media outreach and paid advertising. Media outreach coincides with
safety trains in UP communities.
For more information visit UnionPacificCares.com.
About Union Pacific
Union Pacific Railroad is the principal operating company of Union Pacific
Corporation (NYSE: UNP). One of America’s most recognized companies, Union
Pacific Railroad links 23 states in the western two-thirds of the country by
rail, providing a critical link in the global supply chain. From 2007-2012,
Union Pacific invested $18 billion in its network and operations to support
America’s transportation infrastructure, including a record $3.7 billion in
2012. The railroad’s diversified business mix includes Agricultural Products,
Automotive, Chemicals, Coal, Industrial Products and Intermodal. Union Pacific
serves many of the fastest-growing U.S. population centers, operates from all
major West Coast and Gulf Coast ports to eastern gateways, connects with
Canada’s rail systems and is the only railroad serving all six major Mexico
gateways. Union Pacific provides value to its roughly 10,000 customers by
delivering products in a safe, reliable, fuel-efficient and environmentally
YouTube video available to embed on media websites: http://youtu.be/xMgwAVxUzoQ
Union Pacific media contact: Calli Hite, 402-544-3026 or
Broadcast-quality video available upon request.
Union Pacific Cares Public Safety
Spanish Version of News Release
SOURCE Union Pacific