Reggaeton’s Daddy Yankee Featured in Cingular Launch of First Ever Made-for-Mobile Concert...

Reggaeton’s Daddy Yankee Featured in Cingular Launch of First Ever Made-for-Mobile Concert Series

Cingular Sounds Live will give customers exclusive access to see and hear concert performances by some of today’s most popular artists – all from their wireless phone


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Los Angeles, CA–(HISPANIC PR WIRE)–February 16, 2006–Daddy Yankee, one of the nation’s top Latino entertainers in the Hispanic music industry’s hottest genre: reggaetón — added yet another musical element to Cingular Wireless’ repertoire of mobile telephone features.

This past Thursday, Cingular kicked-off the “by invitation only” CSL series in Los Angeles, which featured performances of his reggaetón hits Gasolina and Lo que pasó, pasó by Grammy Award winner Daddy Yankee and a special guest appearance by The Pussycat Dolls, whose singles “Don’t Cha” and “Stickwitu” have become major pop hits.

Cingular Sounds: Live (CSL) is a unique concert series designed to generate exclusive content specifically for the mobile environment. It was the first in a series of regular concert events scheduled for throughout the country, in which the video-taped footage from each event will be used as part of the company’s exclusive offering to its customers. Utilizing the company’s soon-to-be introduced, on-demand streaming video service, Cingular Video, customers will be able to use their 3G-compatible wireless phones to watch concert highlights just days after the live concert event.

“Showing video content on wireless devices is not necessarily new anymore, but what makes ‘Cingular Sounds: Live’ so unique is that we aren’t chasing music concerts to get this footage. Instead, we are actually creating these mobile music events for the sole purpose of making the content available for our all of our customers to access and enjoy on their wireless phones,” said David Garver, executive director of segment marketing and sponsorships, Cingular Wireless.

CSL is the latest development in the company’s successful Cingular Sounds program. The creation of the live concert series demonstrates Cingular’s leadership in wireless music innovation, as well as the natural synergies between wireless and music.

“With the advancement of wireless networks and handset technologies, the cell phone is becoming a true entertainment device. Innovative programs like Cingular Sounds Live allow us to address the needs of our diverse consumers who want to stay connected to their lives – and their music – while mobile,” added Garver.

Cingular and Music

Cingular has a long history in leading the convergence of wireless and music.

–July 2003 – Introduces First Music Phone, the Nokia 3300

— March 2004 – First to Offer Music Tone Ringtones From All Major Music Labels

— April 2005 – Debuts Cingular Sounds with Never Heard Before Music as Ringtones

— September 2005 – Launches World’s First Phone with iTunes

— September 2005 – First to Offer Billboard Mobile Music Application

— November 2005 – Unveils MobiRadio with more than 40 Streaming Music Stations

— December 2005 – Releases Sony Ericsson W600i Music Phone

— December 2005 – Announces Exclusive Ringtone “Don’t Give Up (Africa)” Performed by Alicia Keys and Bono, with Proceeds Supporting AIDS Relief Organization, Keep A Child Alive

— January 2006 – Cingular launches the exclusive SLVR featuring iTunes

— February 2006 – Cingular launches Cingular Sounds Live

About Cingular Wireless

Cingular Wireless is the largest wireless carrier in the United States, serving 54.1 million customers. Cingular, a joint venture between AT&T Inc., formerly SBC Communications Inc., (NYSE: T), and BellSouth Corporation (NYSE: BLS), has the largest digital voice and data network in the nation — the ALLOVER (SM) network — and the largest mobile-to-mobile community of any national wireless carrier. Cingular is the only U.S. wireless carrier to offer Rollover (SM), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/. Get Cingular Wireless press releases e-mailed to you automatically. Sign up at http://cingular.com/newsroom.

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Reggaeton’s Daddy Yankee Featured in Cingular Launch of First Ever Made-for-Mobile Concert Series