Castells Links All the Pieces with Agency Re-launch

Castells Links All the Pieces with Agency Re-launch


LOS ANGELES, Aug. 21, 2012 /PRNewswire-HISPANIC PR WIRE/ — The new and improved Castells & Asociados website is fired up and ready to launch. It underscores the agency’s breadth and depth of brand and sales-building efforts over 15 years, as strategic business growth leaders fully immersed in their clients’ businesses.

An energetic, passionate team known for their analytics, progressive cultural marketing, creative and media activation, Castells’ priority to Client responsiveness is evident “We were so focused helping our clients develop cutting-edge Hispanic websites, social platforms, and staying ahead of digital”, said founder and President, Liz Castells. “You know, the shoemaker cliche. It was time to apply that thinking we refined with our clients, to re-focus on our own agency brand.”

The new html site is more robust and engaging, includes social links and a few bells and whistles. This coincides with the agency’s evolved flame logo, tagline – ROI-powered ideas – reorganization, equity partner news, and getting back to pitching new business.

“Our essence remains the same, we just coalesced and honed the communication of what we do, how we do it and what we bring to the party — and bring it to life in our site content. That meant creative samples within situational case study context with every-platform and 5-P activation examples, because that is our strength. Linking all the pieces across Client disciplines, units and partners, leveraging both commonalities and unique ethnic needs. Our digital, social, mobile, endorsements, PR and community efforts are interwoven to build the brand story and impact behavior and sales. Yes, we win creative awards, but our focus is results.

Castells invites those interested in effective Hispanic marketing, clients, peers and press to visit and experience their journey with cable/telecom, retail, CPG, services, entertainment and cause marketing.

About Castells & Asociados

Castells is a top 20 national Hispanic marketing agency dedicated to ROI-powered ideas and business integration. Led by dynamic CEO and Stanford MBA Liz Castells, the agency maintains a strategic business focus with strong analytics, segmentation, brand and sales-building creative, and every-platform activation. As the architects of TransculturationTM, they guide Clients to profitably address and integrate Hispanic into all the P’s, as they do with long-term partners McDonald’s, Safeway and Toyota; and many telecom, cable, CPG and entertainment companies. A hands-on shop, run with energy, heart and candor, with a mix of young blood and seasoned lifers, they’re ready for the next challenge. Check them out at .

SOURCE Castells & Asociados

Castells Links All the Pieces with Agency Re-launch