The multi-media company ‘for the mind, body, and soul of today’s Latina’ creates an innovative news and entertainment Web TV show for and about the Hispanic community


New York, NY–(Hispanic PR Wire)–March 15, 2007–CATALINA, a leading Latina multi-media company, today announces its launch of CATALINA TV, a fresh blend of bi-lingual programming, found online at the company’s top-ranked web site,

CATALINA TV features exclusive programming created by CATALINA’s award-winning content team based in New York City. Episodes currently include interviews with popular Latinas, such as People’s Court Judge Marilyn Milian, L Word actress Sarah Shahi, and actress Eva Mendes; behind-the-scenes footage of CATALINA cover photo shoots; fashion news featuring Hispanic designers; health news promoting good heart health for Latinas; and world news featuring UNICEF.

“CATALINA is proud to serve the Latina community in such a variety of mediums,” said Cathy Areu, publisher of CATALINA. “I’m thrilled that our readers will now have access to enjoy our original content and promotions in print, at our events, in our national book club, and through CATALINA TV.”

CATALINA TV is also syndicated, streaming its original content to web sites including, the oldest and largest chain of Hispanic owned bilingual newspapers in the country.

“Eastern Group Publications is excited to be partnering with CATALINA Web TV to bring this cutting edge “Coast to Coast” entertainment to our readers. CATALINA continues to be an industry visionary when it comes to reaching Latinos and EGP’s thrilled to be able to offer our readers the opportunity to enjoy CATALINA’s extensive content along side our original content on our website,,” said Jonathan Sanchez, Associate Publisher and COO.

Advertisers on CATALINA TV include Volvo Cars of North America and Eden Foods. New episodes can be found at each week.

“Catalina TV showcases great content about the Latina community. It’s must-see Web TV,” added Maritza Puello, a New York-based television producer for NY1 Noticias.


CATALINA is a multi-platform media company reaching our audience wherever they are with signature CATALINA online, television, print, events, and promotions. CATALINA is the national lifestyle media company for today’s Latina. The company inspires, empowers, and encourages its audience: the U.S. Hispanic woman who celebrates her culture (both of them). Why the title “CATALINA”? The founder opted for a beautiful name to recognize that Hispanic American women are complex and beautiful and not easily labeled. For more information, visit

NOTE TO EDITORS: A high-resolution image is available at: