Tapping Into a Disney Favorite McDonald’s(R) Happy Meals to Feature Characters From...

Tapping Into a Disney Favorite McDonald’s(R) Happy Meals to Feature Characters From the Newly Released The Lion King 1 ½



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Oak Brook, Illinois–(HISPANIC PR WIRE)–February 5, 2004–Six fun-filled characters from the cast of Disney’s The Lion King 1 ½ are roaring, laughing and singing their way into the newest McDonald’s(R) Happy Meals. Making their Happy Meal(R) debut Friday, February 6, 2004, at participating restaurants, this noisy cast of characters will bring hours of playtime fun to kids and collectors of all ages.

Coinciding with the February 10th release of this special edition Disney The Lion King 1 ½ DVD and video, the Happy Meal characters led by the hilarious duo Timon and Pumbaa keep fingers tapping and laughs roaring. Featuring interactive technology, each toy opens its mouth, jaws or snout when tapped to playback a signature phrase or sound from these popular characters. From Timon singing “Hakuna Matata” to Simba’s “cub-roarrrrrr”, these finger puppets keep little fingers tapping and imaginations soaring. The six Happy Meal toys include: Simba, Rafiki, Timon, Pumbaa, Mufasa and Ed.

“McDonald’s is thrilled to bring the adventures, look and sound of Disney’s highly anticipated The Lion King 1 ½ to our younger Hispanic guests,” said Rick Marroquin, director of U.S. Marketing, McDonald’s USA. “We are excited to provide our young guests with their favorite characters and hours of playtime adventures through our Happy Meal toys.”

The McDonald’s The Lion King 1 ½ Happy Meal will run from February 6, 2004 – March 4, 2004 at participating McDonald’s restaurants nationwide, while supplies last.

The Happy Meal event will be supported by national television developed by dRM DDB.

McDonald’s is the leading global foodservice retailer with more than 29,000 restaurants serving nearly 46 million people in 119 countries each day. Approximately 80 percent of McDonald’s restaurants worldwide are owned and operated by independent, local businessmen and women.

(C) 2004 McDonald’s Corporation

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CONTACT:

McDonald’s

Mirna Aceituno

630.623.6432

or

VPE PR

Aimee Dueñas

626.403.3200

Tapping Into a Disney Favorite McDonald’s(R) Happy Meals to Feature Characters From the Newly Released The Lion King 1 ½