CHAR-BROIL’S NATIONAL TOUR FOR HISPANIC GRILL AFICIONADOS KICKS OFF AT CINCO DE...

CHAR-BROIL’S NATIONAL TOUR FOR HISPANIC GRILL AFICIONADOS KICKS OFF AT CINCO DE MAYO FESTIVAL

Chef Hugo Molina from L.A.’s trendy The Spanish Kitchen restaurant offers advice for preparing innovative Latin cuisine on the grill


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–(HISPANIC PR WIRE)–

ADVISORY for May 3rd and 4th 2003

WHAT:

Char-Broil’s Grilling Team Tour, an interactive display showcasing state-of the-art grills, will appear at highly-attended Hispanic festivals in five cities across the United States. The tour will start in Los Angeles’ Cinco de Mayo Festival and will continue on to festivals in Chicago, Miami, New York and San Antonio. At each festival, grilling experts will be on-hand to answer questions, offer grill demonstrations and provide safety tips.

Chef Hugo Molina will be available for media interviews to provide advice for innovative grilling of traditional Latin dishes.

WHEN:

May 3- 4, 2003

WHERE:

Cinco de Mayo Festival

Los Angeles Street

Location SP-1

WHY:

Char-Broil’s Grilling Team Tour was designed to provide Hispanic consumers with the opportunity to experience first-hand the wide array of grills available for cooks of varying abilities. According to a survey* on the grilling preferences of Hispanic consumers conducted by Char-Broil, 80% of Hispanics grill outdoors for their families more than 3-4 times a month. So, it is not surprising that with the onset of good weather, Hispanics take the opportunity to plan outdoor social events, such as barbecues, to spend time with family and friends.

* Char-Broil “Quantitative Research Findings Hispanic”, November 2002. Char-Broil randomly selected and interviewed Hispanic adults in two markets between October and November 2002. This data was used to reflect the purchasing and grilling behavior of a sample of Hispanic consumers

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CONTACT:

Jennifer Gordon-Conde

Edelman

212-704-4523

or

Arantxa Pérez

Edelman

212-704-8128

CHAR-BROIL’S NATIONAL TOUR FOR HISPANIC GRILL AFICIONADOS KICKS OFF AT CINCO DE MAYO FESTIVAL