Chevrolet Showcases the All New 2008 Malibu at the 20th Anniversary Celebration...

Chevrolet Showcases the All New 2008 Malibu at the 20th Anniversary Celebration of Univision’s Premio Lo Nuestro

Chevrolet's first year as Exclusive Automotive Sponsor


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Miami, FL–(HISPANIC PR WIRE-PRNewswire)–February 19, 2008–Chevrolet today announced its exclusive automotive sponsorship of this year’s 20th anniversary celebration of Premio Lo Nuestro a la Musica Latina (Lo Nuestro Latin Music Awards) on February 21, 2008. For over eight years, Chevrolet and Univision Network’s Premio lo Nuestro have celebrated Latin music, bringing the hottest talent to people’s homes.

As part of this year’s 20th anniversary celebration, Chevrolet has joined forces with Univision to showcase the all-new Chevy Malibu by integrating the Malibu into the broadcast of this premiere awards show. Malibu will provide millions of viewers with exclusive “back stage” access throughout the broadcast. In addition, as part of their official automotive sponsorship of Premio Lo Nuestro, Chevrolet will play a key role in recognizing a singular achievement by one of the evening’s special performers and will also make sure all of the evening’s celebrities and VIP’s arrive in style to the Red Carpet in a fleet comprised of Tahoes, Suburbans, and a Corvette.

Celebrating this star-studded event, Chevy will also bring two of its most famous “stars”. The acclaimed Chevy Malibu, recently named “2008 North American Car of the Year” at the North American International Auto Show, will be on display along with the star from this past summer’s action movie hit “Transformers,” the beautiful Camaro “Bumblebee”.

“Music and entertainment are a strong part of Chevy’s tradition, and we are thrilled to be a part of this great celebration that pays tribute to Latino talent,” said Ed Peper, Chevrolet General Manager. “Chevy is committed to bringing the music to the fans, and having Latin music fans interact with our vehicles is invaluable.”

About Chevrolet

Chevrolet is one of America’s best-known and best-selling automotive brands. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 to $83,175. Chevy delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles. For more information on Chevrolet please visit http://www.chevy.com .

About Univision

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S., reaching 99% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic households; Galavision, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records, as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S., located at http://www.univision.com . Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit http://www.univision.net .

Chevrolet Showcases the All New 2008 Malibu at the 20th Anniversary Celebration of Univision’s Premio Lo Nuestro