Chivas Regal® to Support Hispanic Parents Leadership in Education Through the Brinda...

Chivas Regal® to Support Hispanic Parents Leadership in Education Through the Brinda al Exito Program



PURCHASE, N.Y., June 15, 2011 /PRNewswire-HISAPNIC PR WIRE/ — A large body of research indicates that the United States’ economic and social well-being is directly linked to the development and attainment of the Hispanic community. A White House report shows that Hispanic success in education and in the labor market is of immediate and long-term importance to the country’s economy. And with education being a key determinant in employment success and parental involvement having a great impact in academic achievement, Chivas Regal, through its Brinda al Exito program, is supporting an innovative initiative to raise Hispanic parent leadership in education.

To support the education of a new generation and to empower Hispanic parent leadership in education, Chivas Regal is pleased to provide financial support for a Parent Leadership Training program, an innovative initiative created by the United States Hispanic Leadership Institute (USHLI). The Parent Leadership Training workshops will be held in New York City, Houston and Los Angeles in the summer and fall of 2011.

“Chivas Regal is a very valued brand in the Hispanic community and is proud to support the USHLI in this great program. Chivas understands the importance of education as a foundation for success and is pleased to partner with USHLI, a nationally and internationally acclaimed leadership training institute. Parents are often the most influential people in a person’s life and their involvement and leadership in education is a key to academic success”, said Bill Cherrie, Vice President Multicultural Marketing, Pernod Ricard USA.

“To meet their responsibilities, all parents need support from individuals, family-friendly institutions, and caring communities. The objective of the Parent Leadership Training program is to strengthen the ability of parents to draw upon available resources for their own and their family’s well-being”, said Dr. Juan Andrade Jr., president of USHLI. “We are very excited about partnering with Chivas Regal to bring this program to communities where we can make a great deal of difference”.

USHLI’s Parent Leadership Training program is a series of workshops for parents, which are designed to help them improve their parenting skills and lead their children to be more confident, engaged and better prepared to learn. The program better enables parents to help their children gain the knowledge and skills needed to improve their academic performance, focus on successfully completing their education, and pursue some kind of post-secondary education or training. The Program helps train parents for their roles as leaders in the family, learn how to become more effectively involved in the education of their children, and to help them shape a better future for their families, schools and communities.

Through its Brinda al Exito program, Chivas Regal celebrates communal success and achievement such as the work being done by community-based organizations that engage others to achieve higher levels through collective success. In addition to funding the Parent Leadership Training program, the brand will celebrate Hispanic achievement at events happening in all three target markets in summer and fall 2011.

About United States Hispanic Leadership Institute

USHLI is a Chicago-based national organization whose mission is to empower the Latino community and similarly disenfranchised groups through civic integration and to cultivate the next generation of Latino leaders. USHLI’s civic integration programs include nonpartisan voter registration and education, research on Latino demographics, redistricting, and candidate training. Leadership programs include Project SED (Students for an Educated Democracy) for high school students in grades 9-12, Collegiate Leadership Development on public policy, Grassroots Leadership Development on how local governments work, and 21st Century Leaders Internships on public policy and social activism. Additional information is available at

About Chivas Regal®

Chivas Regal is the flagship Scotch whisky brand of Chivas Brothers. It is a truly global brand, selling 4.5 million 9L cases annually in more than 200 countries (more than one bottle sold every second).

Chivas Regal has achieved a strong global performance – # 1 in Europe and Asia, with dynamic growth in Eastern Europe, South America and most emerging markets.

The Chivas Regal range, including Chivas Regal 12, 18 and 25 Year Old, is the epitome of style, substance and exclusivity.

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. In July, 2008, Pernod Ricard completed the acquisition of the iconic ABSOLUT® Vodka brand from the V&S Group.

In addition to ABSOLUT®, Pernod Ricard USA’s leading brands include such prestigious spirits as The Glenlivet® Single Malt Scotch Whisky, Chivas Regal® Scotch Whisky, Jameson® Irish Whiskey, Seagram’s Extra Dry Gin®, Beefeater® Gin, Plymouth™ Gin, Martell® Cognac, Malibu®, Kahlua® Liqueur, Hiram Walker® Liqueurs, Pernod® and Ricard®; such superior wines as Jacob’s Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

The company is based in Purchase, New York, and has roughly 1,000 employees across the country.

Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit:

SOURCE Pernod Ricard USA

Chivas Regal® to Support Hispanic Parents Leadership in Education Through the Brinda al Exito Program