Chivas Regal(R) Launches National Search For Global Adventurer

Chivas Regal(R) Launches National Search For Global Adventurer

Company to Pay $100,000 for Editor to Track Down the World’s Most Extraordinary Moments


White Plains, NY–(HISPANIC PR WIRE)–August 9, 2004–If your dream job includes traveling the globe looking for adventure and the best that the world has to offer, your time has come. The makers of Chivas Regal Scotch Whisky are launching a nationwide search for an individual to help document the world’s most extraordinary sights and experiences – The Search for the Chivas Life Guide. The program, “The Chivas Life,” was created to seek out and find those moments that help to make a lifetime extraordinary.

The decision to launch the program came about after Chivas Regal conducted a national survey in which men were asked what might make their lives more extraordinary. The overall survey results seemed to reflect a desire to travel, the opportunity to experience the finer things in life, and the chance to expand their knowledge.

“The survey illustrated that people are genuinely interested in a life that offers more adventure, passion and relaxation, “ said Chris Willis, USA Vice President of Marketing for Chivas Regal. “We thought it might be fascinating to further explore these means to a ‘better life,’ and create a guide that could help you attain it.”

Not surprisingly, survey respondents looked for a sense of exotic adventure, and a large 56% said they would like to explore the great pyramids of Egypt above all else. Experiencing Carneval in Rio de Janeiro and walking the Great Wall of China also ranked quite high. When asked what makes up an extraordinary moment in one’s life, an astounding 75% of respondents favor sharing outstanding moments with close friends and loved ones, as opposed to a mere 13% who would prefer complete solitude.

Chivas Regal seeks to identify and select an adventurous, passionate and dynamic individual to fill the position of editor for The Chivas Life Guide. Once selected, the editor will embark on a three-month journey, taking them around the globe in search of the most exceptional experiences the world has to offer. These adventures will be documented in The Chivas Life Guide, scheduled for release in spring 2005.

“Finding the resources, namely the time and money, to live a more extravagant lifestyle poses the most significant hurdle for most, but this will not be a problem for the individual we select,” Willis continued. “In addition to helping to provide an experience of a lifetime, we are going to compensate our editor with $50,000, as well as an additional $50,000 travel stipend for their role in documenting what we hope becomes the quintessential guide to living life to its fullest.”

The company has placed classified ads in the help wanted sections of both national and major metropolitan newspapers nationwide to extend the search for the candidate. Applicants will be accepted through September 30, 2004, at which time a selection will be made. For more information, or to obtain an application: visit, or write Chivas Search, Hunter PR, 41 Madison Avenue, 5th Floor, New York, NY 10010.

Chivas Regal is an ultra-premium blended Scotch whisky. Founded in 1801, The Chivas Brothers were pioneers in the art of blending Scotch whiskies. With an emphasis on rich, fruity single malts from Speyside, Chivas is both an ideal choice straight up, on the rocks, or as a base for many cocktails, both traditional and new.

Chivas Regal is imported by Pernod Ricard USA, an American producer and distributor of fine spirits and wine. The company also produces Seagram’s Extra Dry Gin(TM) and imports other premium brands such as The Glenlivet(R) Scotch Whisky, Jameson(R) Irish Whiskey, Bushmills(R) Irish Whiskey, Martell(TM) Cognac, Jacob’s Creek(R) and Wyndham Estate(R) Wines.



Bromley Communications

Aileen Ochoa

305.858.9495 ext. 236

Chivas Regal(R) Launches National Search For Global Adventurer